Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
The increased price of baked goods and pastries, combined with the popularity of chef shows on TV and social media, has driven the popularity of baking at home. This is increasing retail volume sales of margarine and the moderate retail volume…
Butter expected to register healthy current value growth, but minimal volume growth. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine and high inflation is continuing to have an effect and consumers are expected to be…
Butter and spreads is expected to register muted constant value and volume growth in 2023. Economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy continue to have an effect,…
Butter and spreads generated robust growth in current value terms during 2023, despite falling demand as unit prices remained high. Butter is increasingly popular in Bosnia and Herzegovina, where it is seen as a healthier alternative to margarine.…
Despite lower birth rates, growth in baby food is positive, with retail volume growth rising, despite the landscape seeing double-digit inflation throughout 2022. The increase in retail volume is aided by parents being back in the office, leading to…
Poland has been witnessing a continuous decline in its population since 2012, with the number of births in 2022 reaching a post-war low. According to the Central Statistical Office (GUS), in 2022, the number of births was estimated at 305,000, which…
Baby food recorded further volume decline in 2023 as the birth rate in Latvia continues to decline. Also, price increases in the category have further weakened demand in 2023, depressing volume sales. Consumers have been preparing more food at home…
From October 2022, the government cut national support for milk formulas from 50% to 25%. This resulted in two-three times higher prices, with standard and special milk formulas having seen a rapid price increase during 2023. Many mothers still buy…
Baby formula is expected to register constant and current value growth, but volume growth will be minimal. Georgia’s birth rate is falling and this is expected to dampen volume sales, in particular for milk formula and in particular for standard milk…
Baby food is expected to register a fall in constant value sales, but volume growth will be moderate. Consumers are expected to be highly price sensitive and prioritise value for money, with a degree of trading down as inflation still bites, though…