Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
In 2023, baby food achieved another year of solid current value growth, although this was the result of rising unit prices as inflation remained stubbornly high. In retail volume terms, all baby food ranges, with the exception of prepared baby food,…
As the Croatian population was required to stay at home for extended periods in 2020 and 2021, due to COVID-19 regulations, yoghurt experienced a shift in consumer perception and usage. Historically, yoghurt was mainly considered a convenient…
Yoghurt and sour milk products decreased slightly in 2023 as inflation pushed up retail prices and the declining population trend reduced potential consumers. At the same time, current value sales were slightly positive based on higher unit prices,…
Plant-based milk is gaining popularity in Croatia, as evidenced by the growing percentage of the population now purchasing them. Plant-based milk products are most commonly purchased by higher-income groups living in urban areas. Even though the…
In 2023, plant-based dairy continues to enjoy healthy growth in Bulgaria, both in retail volume and current value terms. Plant-based products were less affected by the previous year’s inflation than the dairy category, as they are generally consumed…
Despite the growing importance of health and wellness, the price hikes, and general economic instability, both coffee whiteners and cream are witnessing healthy growth in 2023. When it comes to coffee drinking in Croatia, tradition always outweighs…
In 2023, chilled dairy desserts and chilled snacks started to see consumption recover after the previous year’s decline, whilst other categories remain in decline. Current value growth was driven by further inflation and price growth, especially at…
Consumers are paying more attention to the safety and origin of food and drinking milk products, and are looking to support local brands as much as possible. This is especially true as the economy falters. A national food designation scheme entitled…
In 2023, drinking milk products continued to witness negative volume growth, due in part to reduced time spent at home cooking and a falling population. On the other hand, drinking milk products saw positive growth in current value terms, as…
The dairy products and alternatives category is on course to experience limited growth in retail volume and current value sales in 2023. The unstable economic climate is hindering retail volume sales with the increase in fuel prices and the war in…