Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Plant-based dairy is the winner in 2023, enjoying healthy volume growth and strong value sales alike. This positive dynamic is supported by the fact that plant-based dairy in Romania is growing from a relatively small base. While plant-based dairy…
Plant-based dairy recorded a positive sales performance towards the end of the review period, although growth rates during 2022 and 2023 were considerably slower than what was registered earlier in the review period. While demand for plant-based…
Other dairy registered relatively modest growth in retail volume terms in 2023, following the declines of the previous two years. High unit prices, combined with a slowly recovering foodservice industry, following the easing of pandemic restrictions,…
The return to pre-pandemic lifestyles is encouraging on-the-go consumption of other dairy products. Retail volume sales of chilled dairy desserts and chilled snacks are both benefitting from this trend, since they are considered good snacking…
Other dairy is seeing value growth driven by price hikes associated with elevated costs, while volume is in a slump due to consumers’ weakened purchasing power in the inflationary context. Cream is the most important subcategory in other dairy, thus…
Other dairy registered static retail volume growth in 2023 as reasonably consistent demand was seen in the most important other dairy categories of cream, fromage frais and quark and chilled snacks, where the traditional product sureliai holds sway.…
Drinking milk products in Slovakia saw a sluggish performance in retail volume terms in 2023, continuing the trend of the previous year. This was partly due to high raw milk and energy costs, which had a negative impact on retail prices. This led to…
Milk production in Serbia is facing significant challenges in 2023. The decrease in the production of raw milk has led to a shortage of milk on retail shelves since the third quarter of 2022, with several Serbian regions facing a shortage of raw…
In an overarching cross-category trend, drinking milk products is seeing value growth supported by high unit prices driven by costs, alongside volume slumping in a price-sensitive environment. Indeed, unit prices at shelf level have been driven up by…
2023 saw further fluctuations in the retail volume sales performance of drinking milk products in Lithuania as demand contracted after positive growth was recorded in 2022. This followed a negative retail volume performance in 2021 after positive…