Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
The volume decline experienced by the category in 2023 can be primarily attributed to the surge in the average unit price at the shelf, driven by persistently high inflation and an overall rise in food prices that outpaced inflation. The enduring…
In 2023, Poland is seeing a significant expansion in processed fruit and vegetable offerings as players cater to growing consumer demand for convenience, health-conscious options, and varied flavour profiles.
Consumer demand for processed fruit and vegetables remains stable in North Macedonia in 2023 due to the influence of the burgeoning health and wellness trend in the country. Younger consumers, in particular, are increasingly opting for processed…
Processed fruit and vegetables are not popular as Lithuanians prefer to consume fresh and home-made products rather than processed alternatives. Some preserved vegetables such as pickled products are very well received during the cold season, which…
The year 2023 marks a period of stagnation for the processed fruit and vegetables category in Latvia, with volume growth dropping to minimal. While the market is gradually recovering from the severe price inflation experienced in 2022, new economic…