Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Home Care in Hungary

Feb 2024

Home care in Hungary recorded a retail volume decline in 2023, negatively impacted by rising inflation and living costs, reducing consumer spending power. With lower disposable incomes, consumer purchasing habits changed, with many focusing on…

USD 2,750
Country Report

Home Care in Georgia

Feb 2024

Georgia's economy and local currency witnessed stability in 2023, with positive effects on the performance of home care in 2023. The recovery of tourism had a strong impact on Georgia in general and improved employment levels, which has raised…

USD 2,750
Country Report

Home Care in Estonia

Feb 2024

With continuing economic uncertainty, as a result of the Russian invasion of Ukraine, home care registered muted volume growth, in spite of an increased population, due to the arrival of a significant number of immigrants from Ukraine. Also, while…

USD 2,750
Country Report

Home Care in Croatia

Feb 2024

Strong current retail value sales growth in 2023 as a result of inflation had a negative impact on volume sales in the year. The two major categories of dishwashing and laundry care were particularly affected by price hikes. In addition, rising…

USD 2,750
Country Report

Home Care in Bosnia and Herzegovina

Feb 2024

Home care witnessed moderate retail volume growth in 2023 as consumer demand stalled amidst significant unit price increases and inflationary pressure. Consumers are facing financial challenges with household budgets limited due to lower disposable…

USD 2,750
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