Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Luxury Goods in Romania

Oct 2023

Retail current value sales of luxury goods in Romania rose by 12% in 2023 to stand at RON9.8 billion. There was a clear focus on recovery in the post-Coronavirus (COVID-19) lockdown period, with luxury shoppers keen to indulge in activities that may…

USD 2,100
Country Report

Fine Wines/Champagne and Spirits in Romania

Oct 2023

Retail current value sales of fine wines/champagne and spirits grew by 15% in 2023 to total RON505 million. This was the result of the consumer desire to indulge themselves after the pandemic. Socialising over a drink with friends remains a priority…

USD 1,195
Country Report

Experiential Luxury in Romania

Oct 2023

Tourist visitor levels in Romania recovered in 2023, despite global macroeconomic pressures like high inflation and the rapid escalation of living costs. International tourism increased by 40% January-July compared with the corresponding period in…

USD 1,195
Cities

The Czech Republic Cities Review

Oct 2023

Prague and Brno are the Czech Republic’s most economically vibrant cities. Moreover, Brno holds the highest potential for future economic growth. However, challenges will persist for the country’s cities – in the near term, global economic…

USD 725
Country Briefing

Income and Expenditure: Romania

Oct 2023

In 2023, Romania's government increased the minimum wage in response to persistent inflationary pressures. Over 2022-2027, disposable income growth is expected to surpass Eastern European and EU averages, driven by sustained economic development.…

USD 300
Cities

Bulgaria Cities Review

Oct 2023

Sofia and Stara Zagora are Bulgaria’s most economically vibrant cities, having the highest GDP per capita among the country’s cities. Meanwhile, Burgas holds the highest potential for future economic growth. However, challenges for the country’s…

USD 725
Cities

Hungary Cities Review

Oct 2023

Budapest and Gyor stand as Hungary’s economic powerhouses, with Budapest showing the greatest promise for future economic expansion. However, the country’s cities will continue to face persistent challenges. In the short term, these challenges…

USD 725
Country Report

Premium and Luxury Cars in Poland

Oct 2023

Value sales of premium and luxury cars grew by 8% to total PLN25 billion in 2023 due to rising demand from higher-income consumers, with expenditure proving resilient despite wider macroeconomic headwinds. Premium and luxury cars offer exceptional…

USD 1,195
Country Report

PEST Analysis: North Macedonia

Oct 2023

Although economic freedom has worsened and political instability persists, state finances have improved and taxation is low. North Macedonia’s economy has struggled under the weight of elevated inflation, but this is falling and foreign investment…

USD 300
Country Report

Personal Luxury in Poland

Oct 2023

Personal luxury retail value sales increased by 18% in 2023 to amount to PLN6.6 billion, supporting growth recorded by leading brand providers, such as L’Oréal Polska Sp zoo, Kering SA and Chanel SA. Sales fell by 19% in 2020 due to the pandemic, but…

USD 1,195
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