Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Rates of obesity are increasing in Slovenia, with lifestyles changing rapidly, with labour-intensive jobs switching to office jobs, which require little movement. At the same time, COVID-19 contributed to social distancing, which made people less…
The pandemic resulted in shifts in vitamin consumption and purchasing in Slovenia. Consumers are emphasising preventive health measures more, and individuals who previously did not purchase them are using vitamins and supplements. The COVID-19…
Sports Nutrition is thriving in Slovenia, as the fitness culture is gaining significant traction. Despite constrained budgets and lower income levels compared to the EU average, gyms and sports are increasingly becoming an essential aspect of life,…
Bucharest and Cluj-Napoca stand as Romania’s most economically vibrant cities, while Timisoara is the city with the greatest promise for future economic expansion. Nevertheless, Romanian urban centres will continue to grapple with persistent…
Although Lithuania enjoys economic freedom and solid state finances, relations with neighbours have worsened and add to uncertainty. The economy has been hindered by the highest inflation rate in the eurozone and output growth could enter negative…
Whilst Georgia’s government finances have improved and a low tax burden benefits businesses, governance is becoming more authoritarian and moving away from democratic ideals. Economic development was extremely robust in 2022, thanks to tourism,…
The preference for herbal/traditional products has grown over the review period, driven by the demand for natural and 'clean' ingredients. This trend is evident in Slovenia across consumer healthcare, including paediatric consumer health, where…
Driven by a stronger consumer emphasis on health and wellbeing, current value sales of herbal/traditional products are experiencing moderate growth in 2023. In Slovenia, there is an emerging preference for herbal/traditional products over standard…
Constipation remains a prevalent issue among Slovenian consumers, leading them to increasingly find natural methods of alleviating symptoms. These methods include adopting healthier and more balanced eating habits, engaging in regular physical…
The COVID-19 pandemic, conflict in Ukraine, and escalating living expenses have intensified mental health worries among Slovenian consumers. Consequently, many are searching for dietary supplements and vitamins that enhance their mood and alleviate…