Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Having derived benefits from the search for products offering immunity and general health benefits in the wake of the Coronavirus (COVID-19) pandemic, dietary supplements, as a whole, including herbal/traditional offerings, are seeing a slowdown in…
Herbal/traditional products is benefiting from the broad trend towards products containing natural ingredients that is influencing demand across a wide range of consumer goods categories, including packaged food and soft drinks, as well as consumer…
The market for herb-based remedies and supplements is generally correlative with the broader environment of OTC medicines. For many consumers, the primary focus is on addressing health concerns, with product composition being a secondary…
Sales of herbal/traditional products are set to record further growth in 2023 as they continue to benefit from the growing trend towards products with natural ingredients, which consumers believe to be just as effective without as many chemical side…
A growing number of consumers are developing allergic reactions to outside elements, including pollen and spores, which can cause irritation and discomfort to the eyes. Due to the effects of climate change on the living environment, the Czech…
In Romania, the eye care industry has not seen much change and is mostly controlled by a few big companies. These top brands are well-known and trusted by consumers, thanks to their strong distribution and advertising efforts. There is, therefore, an…
Polish consumers are increasingly suffering from diagnosed vision problems, particularly myopia. This can be largely attributed to lifestyle issues, in particular, the extended number of hours spent in front of computer screens. This trend was…
Digestive remedies received a fillip in 2022 as international travel continued to return to pre-Coronavirus (COVID-19) pandemic levels. Despite the high inflation rate in the country and globally, Czech consumers and their counterparts in other…
An increasing number of Romanian consumers are suffering from digestive issues due to eating unhealthy food, certain foods such as saturated fats, or larger amounts than usual servings. The return to hectic lifestyles has also involved an increase in…
The return of consumers to their busy pre-pandemic lifestyles, together with their inherent stresses, led to a rising incidence of digestive problems in 2023. Busier workers had less time to maintain good dietary habits, with meals frequently…