Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Whilst fresh ground coffee is the dominant choice in Slovenia, instant coffee is gaining popularity from a lower volume base. In 2023, instant coffee mixes are the fastest growing product in the category driven by the convenience trend. Instant…
The substantial rise in coffee prices has decelerated the growth of coffee volume sales in Serbia. Notably, only coffee pods have experienced an upward trend, primarily due to an expanding consumer base and relatively lower market maturity. The…
As prices rise and disposable incomes decline, Serbians are reassessing their daily purchases, notably reducing consumption of non-essential items like carbonated beverages. Health-conscious consumers are shifting towards healthier alternatives and…
Bottled water in Serbia experienced a volume sales recovery in 2023, driven by the return to pre-pandemic lifestyles, with consumers embracing on-the-go water consumption. Functional bottled water witnessed the fastest volume sales growth, attributed…
Vacuum cleaners continue to benefit from consumers’ higher standards of health and hygiene, as enhanced by the era of the pandemic. As such, keeping a clean home has become a high priority, supporting both volume and value sales of vacuum cleaners.…