Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Following a relatively strong performance in the year prior, demand for hair care slowed in Latvia during 2023. Retail volume sales came under pressure following the price increases, although this had a positive impact on current value growth. 2023…
Hair care in Georgia registered moderate constant value and volume growth in 2023. However, the offering remained basic, with standard shampoo being the most popular product and little demand for products such as serums or styling agents. Hair…
In 2023, hair care in Estonia recorded double-digit retail value sales, driven by rising inflation, while volume growth was positive in all areas of bar hair loss treatment. Conditioners showcased strong growth in 2023, while professional hair care…
Fragrances in Serbia in 2023 showcased stable performance but encountered notable challenges. A significant development was observed with drugstore chains like Dm introducing low-cost fragrances within their product offerings. Similarly, the…
In 2023, sales demonstrated another outstanding year in Lithuania with strong double-digit retail value growth and strong retail volume growth in all areas, bar men's mass fragrances and mass fragrance sets/kits.
Fragrances in Latvia registered a much slower performance in 2023 compared to previous years. Although fragrances are considered a staple item for the majority of consumers, demand weakened for several reasons. Economic uncertainty remained strong in…
It was a positive year for fragrances in Georgia in 2023, with similar healthy volume growth both for premium and mass fragrances, though volume growth was lower than the previous year. Price sensitive consumers, especially in the mass segment, opted…
In 2023, fragrances in Estonia recorded double-digit retail value growth, driven by the premium segment. While retail volume growth was positive in all areas of premium fragrances, mass fragrances declined, with mass fragrance sets/kits recording…
In dog food in Hungary, the economy and premium segments stand out as growth drivers, suggesting a level of polarisation in the demand of dog owners. Dry dog food is set to overtake wet dog food to become the biggest contributor to retail volume…
Value sales of dog food in Bulgaria are set to experience moderate growth in 2024. Much of this growth will be based on the further penetration of prepared food due to pet owners' higher awareness of the health and nutritional benefits of industrial…