Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
2023 saw robust growth in domestic tourism trips and outbound departures as rising demand continued to be driven by the realisation of pent-up demand following the total removal of COVID-19 restrictions from March 2022. With local consumers taking…
Domestic travel is recovering at a faster rate than inbound tourism in Poland. In 2023, Polish consumers are seen to be eager to book stays in domestic tourist resorts, go on city breaks, and travel to visit family or friends and, at the same time,…
The very favourable performance recorded in lodging in Romania during 2023 can be seen as the consequence of rising occupancy rate, which led directly to dynamic growth in room nights as well as spurring the development and opening of new hotels. The…
Lodging (destination) is recovering in Poland, with both opportunities and challenges seen. In fact, there are a number of challenges faced by those in the lodging industry in Poland. Notably, here we cite the weakened purchasing power of consumers…
The dynamic sales growth that was recorded in bookings in 2023 was mainly the result of the strong interest that many local consumers have in placing early bookings when planning leisure travel. This boom in booking travel and tourism products and…
In order to look at the trends in booking, we look at the overall trends in travel. Polish consumers are re-embracing the opportunity to travel again after the pandemic restrictions were lifted, and we are seeing strong trends in both domestic travel…
Glass bottles continued to be the dominant pack type in the Polish alcoholic drinks market in 2022, continuing to fight off the stiff competition from metal beverage cans. This is because the reputation of glass bottles is very high in Poland. Glass…
Low cost carriers remained the largest category of airlines in Romania in 2023 in terms of both value sales and passengers carried as it recorded stronger growth in passenger numbers than full service carriers, although full service carriers recorded…
Air passenger traffic levels in 2023 demonstrate that consumers remain eager to travel, despite skyrocketing ticket prices. That said, the higher ticket prices, resulting from higher costs for operators, more robustly support value growth, while…
Outbound tourism flows recorded a strong performance in Croatia during 2023 despite the impact of high inflation and the cost of living crisis on the discretionary spending of local people. In general, Croatian consumers are still hungry for leisure…