Eastern Europe

The absence of overhaul flights from Prague to destinations in the USA and Asia impacts the recovery of inbound tourism in 2023. As such, it is yet to reach pre-pandemic levels. Furthermore, many tourists from the USA are put off travel to Eastern…

Demand for domestic tourism is benefiting from changing consumer behaviour, underlined by the legacy of the COVID-19 pandemic years and the economic crisis. Czech consumers increasingly prefer shorter distances-something that was preferred in the…

Luxury hotels see the slowest recovery due to a gradual return of foreign tourists to the Czech capital and growing inflationary pressure on overseas and domestic tourists, translating into lower spending power. The luxury category also shows the…

The cost of living crisis has not had a significant impact on Czech consumers' appetite for travel. Following the pandemic, Czechs are looking to travel abroad after two years of travel restrictions, when many consumers spent holidays at home. As…

Following an uplift in price points in 2022, the rise in flight ticket prices slowed down in 2023 due to stabilising energy prices, high levels of competition on the landscape, and growing flight capacity. However, a return to 2019 prices is not…

Although corruption is a problem, the Czech Republic has strong adherence to economic freedom and solid government finances. Economic growth is set to slow amidst persistent inflation, but the foreign investment landscape is vibrant. Whilst…

A low tax burden adds to Hungary’s economic freedom, but corruption remains an issue and state finances are under pressure. Economic performance has outpaced peers and unemployment is low, but inflation remains very high and will adversely impact…

Alongside the rising preoccupation for health and wellness among the population, consumers are becoming increasingly knowledgeable and want to track more of their health parameters (eg heart rate, oxygen blood level, burn calories, water intake,…

With the pandemic being declared over by the World Health Organisation in early 2023 most consumers have now returned to their old lifestyles and behaviour. The rising mobility of the population has helped to drive strong demand for wireless speakers…

For the second year in a row, sales of smartphones are declining in retail volume terms in 2023. This is partly due to the fact that the category is reaching maturity. In the current economic context, Romanians are postponing large, non-essential…