Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Vacuum Cleaners in Hungary

Dec 2023

Cylinder vacuum cleaners remained the largest category among vacuum cleaners in 2023. Most consumers in the country own a powerful cylinder vacuum cleaner at home, with many using them sparingly when wanting to do a complete and thorough cleaning of…

USD 1,195
Country Report

Sweet Spreads in North Macedonia

Dec 2023

In 2023, sweet spreads witnessed a moderate decline in retail volume, primarily driven by reduced consumer demand for chocolate spreads and jams and preserves. These categories faced challenges due to the ongoing negative impact of health and…

USD 1,195
Country Report

Sports Drinks in Ukraine

Dec 2023

Sports drinks was already a niche even before the pandemic, but what sales did exist registered heavy losses following Russia’s invasion in early 2022. Many men joined the armed forces in response to the invasion and as such were forced to give up…

USD 1,195
Country Report

Soft Drinks in Ukraine

Dec 2023

Sales of soft drinks have been significantly impacted by Russia’s war in Ukraine and soaring inflation. Besides the resulting decline in the population and the loss of territories, the market also faces other obstacles including consumers downtrading…

USD 2,450
Country Report

Small Cooking Appliances in Hungary

Dec 2023

Retail volume sales declined in 2023 due to the rising cost of living and inflation, with many consumers cutting down on purchases of products they felt were unessential, such as small cooking appliances. As such, instead of purchasing new small…

USD 1,195
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