Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Strategy Briefing

Global Population Trends

Aug 2023

Ageing, urbanisation and migration remain the major drivers shaping the global population. The number of seniors worldwide was increasing in 2022 and is expected to continue growing to 2040. The number of births is declining globally due to falling…

USD 1,325
Country Briefing

Income and Expenditure: Latvia

Jul 2023

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

USD 300
Country Report

PEST Analysis: Bulgaria

Jul 2023

With its very low tax burden and strong state finances, Bulgaria enjoys economic freedom, although political instability has been common. High inflation is adversely affecting the economy, but joblessness remains low. Although skills shortages are…

USD 300
Country Briefing

Income and Expenditure: Serbia

Jul 2023

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

USD 300
Country Briefing

Income and Expenditure: North Macedonia

Jul 2023

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

USD 300
Country Briefing

Income and Expenditure: Lithuania

Jul 2023

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

USD 300
Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in North Macedonia

Jul 2023

Sweet biscuits, snack bars and fruit snacks saw strong double-digit current value growth in 2023, supported by stable consumer demand and rising unit prices. Inflation remains high fuelling much of the current value growth. Rising consumer demand for…

USD 1,195
Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Bosnia and Herzegovina

Jul 2023

Sweet biscuits, snack bars and fruit snacks achieved a better performance in retail volume terms in 2023, despite the ongoing issue of inflation. Consumers are opting for healthier options such as fruit snacks and snack bars, as well as more…

USD 1,195
Country Report

Sugar Confectionery in North Macedonia

Jul 2023

Healthy eating is taking a higher priority with consumers increasingly shunning sugar confectionery due to its high sugar content and limited value-added properties. As a result, retail volume sales are declining for the fourth consecutive year in…

USD 1,195
Country Report

Sugar Confectionery in Bosnia and Herzegovina

Jul 2023

In 2023, sugar confectionery faces further decline in retail volume sales, as consumers reduce consumption amid the growing focus on health and wellbeing. Consumers are opting for higher nutritional value snacks and less sugar in their diet, which…

USD 1,195
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