Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Sports Drinks in Croatia

Dec 2023

Sports drinks is expected to register continuing healthy volume growth in what is an emerging product area. With consumers increasingly looking to be healthier and more active, this is driving volume growth of sports drinks. There is also a cohort of…

USD 1,195
Country Report

Soft Drinks in Slovakia

Dec 2023

Only energy drinks is projected to see positive off-trade volume growth over 2023 as a whole. While there was a slow shift back to foodservice, as consumers more fully resumed pre-Coronavirus (COVID-19) pandemic work, social and travel norms,…

USD 2,450
Country Report

Soft Drinks in Romania

Dec 2023

The soft drinks landscape in Romania recorded stagnate retail volume sales in 2023, with a similar performance to 2022. The main factors negatively impacting sales included rising inflation, the increased cost of raw materials and declining…

USD 2,450
Country Report

Soft Drinks in Croatia

Dec 2023

Soft drinks is expected to register muted volume growth in 2023, as a continuing declining population dampens volume sales somewhat. On the other hand, significant numbers of inbound visitors to Croatia in 2023, is expected to give volume sales a…

USD 2,450
Country Report

RTD Tea in Slovakia

Dec 2023

The off-trade demand for RTD tea in Slovakia suffered from colder than usual weather in 2023, as a cold spring combined with fewer tropical days during summer to negatively impact sales. In addition to this climatic factor, consumers were trying to…

USD 1,195
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