Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
The disappearance of pandemic fears created more opportunities for social events and gatherings in 2022 giving rise to greater smoking occasions. However, mounting inflation and soaring prices hampered demand for cigars as disposable income was…
Rising inflation in addition to further excise tax hikes helped to shift cigarette smokers towards other categories in 2022, including smoking tobacco and vaping. Under such economic conditions retail volume growth has remained under pressure with…
When selecting a pair of sunglasses, the brand is one of the most important factors that consumers consider. In Romania, esteemed brands like Polaroid and Ray-Ban hold significant appeal, particularly for individuals who strongly consider their…
The performance of spectacles in Romania has been consistently impressive, surpassing expectations and maintaining value, despite the challenges of high inflation. This indicates that Romanians prioritise quality when it comes to choosing their…
In 2023, the eyewear landscape in Romania continues to exhibit positive retail value growth, albeit at a more modest pace compared to 2022. This relatively slower dynamic can be attributed to a combination of factors that have influenced the spending…
The penetration rate of contact lenses in Romania is below the European average, with the country having one of the lowest rates. Moreover, usage of contact lenses in the country remains limited to urban areas and to people with medium to high…
Sales of consumer electronics were negatively impacted as consumers cut down on discretionary purchases as prices of electronics products escalated despite the economic uncertainties.
Poland's consumer income is projected to experience subdued growth over the near term, in line with considerably slowing economic development. Middle-class households are forecast to decline, while the lowest income class is set to expand at the…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…
Warsaw and Lódz, Poland's thriving urban hubs, benefit from strong productivity, elevated consumer spending, and extensive service industries. Moreover, Lódz displays the highest potential for future economic expansion. However, challenges for the…