Eastern Europe

COVID-19 led to global automotive sales plummeting by 16% in 2020, as lockdowns curtailed business and consumer activity. Passenger vehicle sales will, however, recover and grow by 28% over 2020-2025. Shared mobility was also squeezed, with gross…

Investments into digital technologies and industry 4.0 are transforming economies and consumer behaviour. The briefing examines how digitalisation manifests in manufacturing, mobility, education and consumer lifestyles to improve business…

Although badly hit by Coronavirus (COVID-19), limited-service restaurants (LSR) was the least-impacted consumer foodservice channel by the pandemic in 2020. With takeaway and home delivery services either already in place or quickly added during…

This report provides an overview of the global trends in sustainability that will shape the post COVID-19 world, from climate action and the decarbonisation of the economy to circular businesses, organic and regenerative agriculture and the global…

The laundry care performance in Eastern Europe was close to stagnation in 2020, hit by continued decline in Russia and slower growth in Ukraine and Poland. While the direct impact of Coronavirus (COVID-19) on laundry care sales will be relatively…

Sales of baked goods in Eastern Europe recorded slightly slower real value growth in 2020 than a year earlier. Although the arrival of Coronavirus (COVID-19) in the region saw consumers stockpiling certain products, this did not extend to bread in…

The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…

Growth in major appliances went into reverse in Eastern Europe in 2020 due to the impact of Coronavirus (COVID-19) and the measures taken to try and control its spread. In addition, consumers were increasingly looking for cheaper or economy products…

The global recession of 2020 was milder than expected with global real GDP in 2020 contracting by 3.6%. The global economic outlook has substantially improved since the end of 2020. Global real GDP growth in 2021 is expected to be 5.3%. The global…

Eastern Europe is the fourth biggest region in terms of rigid plastic in the world. It has been driven by the strong performance of PET bottles in bottled water. The health and wellness trend is the main reason behind this growth as consumers seek…