Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Health and Beauty Specialists in the Czech Republic

Feb 2024

In 2023, health and beauty specialists in the Czech Republic experienced a decline in retail volume sales as price hikes dampened consumption. The largest contributor to category growth were beauty specialists, which continued to see a recovery from…

USD 990
Country Report

Health and Beauty Specialists in Bulgaria

Feb 2024

Despite continuing high inflation, performance for health and beauty specialists in Bulgaria was stable, with constant value sales rising slightly. There was also further opening of outlets. Value sales through pharmacies continued to account for…

USD 990
Country Report

General Merchandise Stores in the Czech Republic

Feb 2024

General merchandise stores in the Czech Republic, which comprises department stores and variety stores, experienced weaker value growth in 2023. Department stores in Czech Republic continue to lose appeal among locals. As it stands, there are…

USD 990
Country Report

General Merchandise Stores in Bulgaria

Feb 2024

Muted performance for general merchandise in 2023

USD 990
Country Report

Discounters in the Czech Republic

Feb 2024

High inflation has led to a much weaker economy in 2023, with the increased costs of living benefiting discounters in the Czech Republic. As household spending tightened, price became the overriding factor when purchasing most household goods. Czechs…

USD 1,195
Country Report

Discounters in Bulgaria

Feb 2024

Discounters in Bulgaria were the best performing grocery retailers in 2023. With inflation still being high, consumers were price sensitive and prioritised value for money. As such, discounters registered a moderate increase in constant value sales.…

USD 1,195
Country Report

Direct Selling in the Czech Republic

Feb 2024

Direct selling in the Czech Republic experienced a surge in popularity during the COVID-19 pandemic when physical outlets were closed. With online retailers still underdeveloped, direct sellers were able to absorb some of the retail needs of Czechs.…

USD 1,195
Country Report

Direct Selling in Bulgaria

Feb 2024

Direct selling registered a fall in current value sales in Bulgaria in 2023. Both high inflation and a shift away from direct selling to e-commerce led to a drop in sales, as e-commerce also provides the convenience of direct delivery. In fact,…

USD 1,195
Country Report

Convenience Retailers in the Czech Republic

Feb 2024

Convenience retailers in the Czech Republic are suffering amid retail price increases as locals are searching for the best value and price when shopping. When it comes to price, convenience retailers are unable to compete with larger retailers and so…

USD 990
Country Report

Convenience Retailers in Bulgaria

Feb 2024

2023 was not a good year for convenience retailers in Bulgaria. With inflation still being high, consumers cut back on spending in convenience retailers, as prices tend to be higher than in other grocery retailers. In addition, there is a degree of…

USD 990
Country Report

Away-From-Home Tissue and Hygiene in Bosnia and Herzegovina

Feb 2024

With minimal additional public investments and moderate business spending on away-from-home tissue and hygiene products in Bosnia and Herzegovina, the category witnessed marginal volume growth in 2023. Significant price increases were also an issue…

USD 1,195
Country Report

Appliances and Electronics Specialists in the Czech Republic

Feb 2024

HP Tronic Zlin spol sro has consolidated its lead among appliance and electronics specialists in the Czech Republic, after Datart acquired Euronics in 2023. Some Euronics locations have been closed, whilst some have been transferred to Datart, thus…

USD 1,195
Country Report

Appliances and Electronics Specialists in Bulgaria

Feb 2024

Performance was muted in 2023 for appliances and electronic specialists in Bulgaria, with minimal current value growth, and constant value sales falling. Continuing rising prices cut into profit margins and reduced consumers’ purchasing power. As…

USD 1,195
Country Report

Apparel and Footwear Specialists in the Czech Republic

Feb 2024

Apparel and footwear in the Czech Republic witnessed steady volume and current value growth in 2023 as shopping patterns started returning to normality post-pandemic. Price increases were also a factor underpinning current value growth, with this…

USD 1,195
Country Report

Apparel and Footwear Specialists in Bulgaria

Feb 2024

With inflation still being an issue, though apparel and footwear specialists in Bulgaria registered an increase in current value sales, constant value sales fell, as continuing rising costs cut into profit margins. There was also a slight decline in…

USD 1,195
Future Demographics

Serbia in 2040: The Future Demographic

Feb 2024

Depopulation in Serbia from 2021-2040 will be the result of the rising death rate and reduced births. Improved living standards and declining births will see ageing continue, with over a quarter of the population being 65+ by 2040. The rural…

USD 990
Strategy Briefing

Building Value Through Loyalty Strategies in Mobility

Feb 2024

The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…

USD 1,325
Country Report

Street Stalls/Kiosks in Ukraine

Feb 2024

Street stalls/kiosks has historically been a particularly strong consumer foodservice channel in Ukraine, with it being the largest channel in terms of number of transactions prior to the pandemic. Since 2020 the channel has been under significant…

USD 1,195
Country Report

Street Stalls/Kiosks in Poland

Feb 2024

Street stalls/kiosks was among the better performing areas of Poland’s foodservice market in 2023, in part because comparatively low prices ensured it was somewhat less exposed to the cost-of-living crisis. Given the importance of on-the-go…

USD 1,195
Country Report

Self-Service Cafeterias in Ukraine

Feb 2024

Self-service cafeterias in Ukraine continues to be a highly fragmented category, mostly consisting of no-frills establishments serving lunchtime offerings. Most of these establishments are fairly traditional with less reliance on technology than…

USD 1,195
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