Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Street Stalls/Kiosks in Poland

Feb 2024

Street stalls/kiosks was among the better performing areas of Poland’s foodservice market in 2023, in part because comparatively low prices ensured it was somewhat less exposed to the cost-of-living crisis. Given the importance of on-the-go…

USD 1,195
Country Report

Self-Service Cafeterias in Ukraine

Feb 2024

Self-service cafeterias in Ukraine continues to be a highly fragmented category, mostly consisting of no-frills establishments serving lunchtime offerings. Most of these establishments are fairly traditional with less reliance on technology than…

USD 1,195
Country Report

Self-Service Cafeterias in Poland

Feb 2024

Self-service cafeterias was one of the strongest performers among the main foodservice categories in Poland in terms of growth in transactions and current value sales in 2023. Like limited-service restaurants, it weathered the cost-of-living crisis…

USD 1,195
Country Report

Limited-Service Restaurants in Ukraine

Feb 2024

Russia’s war in Ukraine has created challenging economic conditions and a difficult operating environment which has presented significant obstacles for players operating within limited-service restaurants. Sales plummeted in value and volume terms in…

USD 1,195
Country Report

Limited-Service Restaurants in Poland

Feb 2024

Limited-service restaurants in Poland saw growth in transactions and current value sales slow in 2023 as stubbornly high inflation continued to drive up menu prices and make consumers more cautious in their spending habits. However, the downturn was…

USD 1,195
Country Report

Full-Service Restaurants in Ukraine

Feb 2024

Full-service restaurants saw a partial recovery in 2023 but sales remained well below 2021 levels as many operators continued to struggle due the difficult conditions in Ukraine since Russia’s invasion. Their higher menu prices compared to…

USD 1,195
Country Report

Full-Service Restaurants in Poland

Feb 2024

While full-service restaurants in Poland continued to post growth in current value sales in 2023, this was primarily due to price hikes imposed to offset rising costs amidst stubbornly high inflation. Transactions declined slightly as falling…

USD 1,195
Country Report

Consumer Foodservice in Ukraine

Feb 2024

Russia’s ongoing war in Ukraine continued to be a major factor influencing consumer foodservice in 2023. Nonetheless, Ukrainian businesses showed unprecedented resilience while operating in challenging wartime conditions, including constant air raids…

USD 2,450
Country Report

Consumer Foodservice in Poland

Feb 2024

Consumer foodservice in Poland saw growth in total transactions and current value sales slow dramatically in 2023. This was partly due to the normalisation of consumption habits following the market’s rapid rebound from the negative impact of the…

USD 2,450
Country Report

Consumer Foodservice By Location in Ukraine

Feb 2024

Consumer foodservice through all locations suffered heavy losses in 2022 following Russia’s invasion. More specifically, consumer foodservice through lodging and leisure locations witnessed heavy losses in 2022 due to several factors including the…

USD 1,195
Country Report

Consumer Foodservice By Location in Poland

Feb 2024

Consumer foodservice through retail was by far the most dynamic performer in terms of growth in outlet numbers in Poland in 2023. This was mainly due to the rapid development of counters offering hot and cold food and beverages in grocery stores…

USD 1,195
Country Report

Cafés/Bars in Ukraine

Feb 2024

Within cafés/bars, bars/pubs experienced a rebound in activity levels in 2023 due in part to the shortening of curfews in most of Ukraine’s regions. Curfews were enforced all around Ukraine in response to Russia’s invasion, but their duration was…

USD 1,195
Country Report

Cafés/Bars in Poland

Feb 2024

Specialist coffee and tea shops and cafés were the strongest performers within cafés/bars in Poland in current value growth terms in 2023. While both saw trade slow sharply as the cost-of-living crisis made consumers inclined to rein in discretionary…

USD 1,195
Future Demographics

Poland in 2040: The Future Demographic

Feb 2024

Depopulation in Poland from 2021-2040 will be the result of negative natural change, with rising death rates and reduced births. Ageing will continue, with almost a quarter of the population being 65+ by 2040. Women will increasingly aim to establish…

USD 990
Country Report

Toilet Care in Ukraine

Feb 2024

In a category with all members in decline, rim blocks and rim liquids posted the smallest drop in volume sales terms in 2023. Products found within these segments are often considered essential for maintaining toilet hygiene, and Ukrainian consumers…

USD 1,195
Country Report

Toilet Care in Slovenia

Feb 2024

Toilet care is experiencing growth in value terms in Slovenia, spurred by factors such as inflation and heightened health and hygiene concerns among consumers. The emphasis on cleanliness and hygiene, particularly in the aftermath of the pandemic,…

USD 1,195
Country Report

Toilet Care in Slovakia

Feb 2024

Toilet care is seeing flat volume sales, while value growth is supported by the price hikes which have affected categories across home care. While Bref (Henkel Slovensko spol sro) holds just under half of all brand shares in toilet care, followed by…

USD 1,195
Country Report

Toilet Care in Serbia

Feb 2024

In 2023, growing unit prices and strengthening economising trend led consumers to reduce their purchases while focusing on essentials. As a result, toilet care saw a decline in retail volume sales in all areas while overall retail value grew. Many…

USD 1,195
Country Report

Surface Care in Ukraine

Feb 2024

Bathroom cleaners saw the slowest decline in terms of volume sales in 2023, with all members of surface care on a downward slope. Bathroom cleaners fared slightly better than the rest thanks to heightened hygiene emphasis, with local consumers…

USD 1,195
Country Report

Surface Care in Slovenia

Feb 2024

Surface care is witnessing increased value, notably in the window/glass cleaners product area. Post-pandemic health and hygiene awareness are significant drivers, with consumers prioritising cleanliness. The convenience trend further propels…

USD 1,195
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