Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Analgesics in Romania

Sep 2023

Despite general economic instability and a rise in prices, the analgesics category in 2023 looks set to achieve a positive performance. However, the current value growth rate is likely to be slower than in the previous year. This can be attributed to…

USD 1,195
Country Report

Analgesics in Poland

Sep 2023

Demand for both adult and paediatric analgesics continued to grow in retail volume terms in 2023. Such products are widely used in Poland, particularly in the case of pain which is fleeting or immediate. With the rapid pace of modern life, consumers…

USD 1,195
Country Report

Analgesics in Estonia

Sep 2023

Sales of analgesics return to their pre-pandemic performance in 2023. After the pandemic, seasonal colds and flus circulated more in the country as consumers socialised more without wearing masks, and sales of analgesics have returned to their usual…

USD 1,195
Country Report

Wound Care in Croatia

Sep 2023

Retail sales of wound care in Croatia grew with the Russian invasion of Ukraine as the public purchased basic wound care products to donate to those in Ukraine. The Ministry of Health and Ministry of Foreign Affairs published a list of items suitable…

USD 1,195
Country Report

Wound Care in Bosnia and Herzegovina

Sep 2023

Consumer demand for wound care products remains stable in 2023, despite the significant unit price increases which had only a mild effect on retail volume growth. Conversely, current value growth has reached double-digits due to the price rises.…

USD 1,195
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