Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Home improvement and gardening stores was by far the most dynamic channel within home products specialists in Ukraine in current value growth terms in 2023. This performance reflected an increased need for construction equipment and materials as…
An impressive recovery by health and beauty specialists in Ukraine in current value sales terms in 2023 was underpinned by robust demand in the dominant channel of pharmacies. The latter continued to show greater resilience to the economic shock of…
General merchandise stores in Ukraine is dominated by variety stores, which continued to weather the challenges of trading during a full-scale war better than many other types of retailers in 2023. This was mainly because their offer of wide ranges…
The mass exodus of refugees from Ukraine in 2022 following the Russian invasion took a particularly heavy toll on direct selling. This was because a high proportion of those who left were women, who not only represent this channel’s main target…
Convenience retailers in Ukraine continued to prove more successful than other grocery formats in weathering the challenges brought about by the Russian invasion in 2023. Offering a relatively limited range of day-to-day essentials, they were well…
In 2023, away-from-home (AFH) hygiene led in the AFH segment in volume terms, thanks to AFH adult incontinence registering positive dynamics, in contrast to AFH tissue, in which all categories were noted for negative growth rates. Hospitals began to…
While appliances and electronics specialists in Ukraine showed a much improved performance in current value sales terms in 2023, it remained one of the retail channels worst affected by the Russian invasion. Because the types of goods such outlets…
Following a sharp contraction in 2022, apparel and footwear specialists in Ukraine saw current value sales rebound strongly in 2023. However, its recovery was skewed by price hikes imposed to offset inflationary pressures, with trade remaining…
Wipes experienced growth both in volume and value terms in Slovenia in 2023, with deodorant wipes emerging as one of the fastest-growing subcategories. This growth is primarily attributed to increased hygiene awareness among consumers, coupled with a…
Sales of wipes in Slovakia continued to enjoy steady growth in retail volume terms, while current value growth benefited from rising prices. Consumers have become more hygiene conscious since the outbreak of COVID-19, with this helping to support the…