Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in North Macedonia

Jul 2023

Sweet biscuits, snack bars and fruit snacks saw strong double-digit current value growth in 2023, supported by stable consumer demand and rising unit prices. Inflation remains high fuelling much of the current value growth. Rising consumer demand for…

USD 1,195
Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Bosnia and Herzegovina

Jul 2023

Sweet biscuits, snack bars and fruit snacks achieved a better performance in retail volume terms in 2023, despite the ongoing issue of inflation. Consumers are opting for healthier options such as fruit snacks and snack bars, as well as more…

USD 1,195
Country Report

Sugar Confectionery in North Macedonia

Jul 2023

Healthy eating is taking a higher priority with consumers increasingly shunning sugar confectionery due to its high sugar content and limited value-added properties. As a result, retail volume sales are declining for the fourth consecutive year in…

USD 1,195
Country Report

Sugar Confectionery in Bosnia and Herzegovina

Jul 2023

In 2023, sugar confectionery faces further decline in retail volume sales, as consumers reduce consumption amid the growing focus on health and wellbeing. Consumers are opting for higher nutritional value snacks and less sugar in their diet, which…

USD 1,195
Country Report

Snacks in North Macedonia

Jul 2023

Snacks continues to make a robust recovery in 2023. Consumer demand for snacks is stabilising and the category is much closer to pre-pandemic sales in retail volume terms, which should be reached in 2024. Snacks is among the most dynamic packaged…

USD 2,450
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