Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
High inflation led to a deterioration in consumer purchasing power in 2023 with many consumers who had the additional financial burden of mortgages and other loans being particularly badly affected. Instalments increased significantly as a result of…
In 2023, retail value sales of retail e-commerce recoded healthy growth. The category benefited enormously from the pandemic during which there was a surge in the number of consumers shopping online. While the threat from COVID-19 has waned…
The landscape of retail adult incontinence in Lithuania witnessed significant shifts in 2023, largely influenced by changes in prescription (Rx) pricing and consumer preferences for lighter incontinence options. Retail sales of adult incontinence…
The surge in demand for light adult incontinence products in 2023 is indicative of a broader trend towards greater awareness and acceptance of these solutions. This trend mirrors the growing acceptance observed toward the end of the review period,…
In 2023, retail value sales of adult incontinence goods in Hungary recorded double-digit growth while retail volume growth remained positive. Rising awareness surrounding adult incontinence further supported volume sales, with more consumers…
In 2023, the nappies/diapers/pants category experienced a decline, mirroring the overall negative trend in demography. With the category reliant on a specific consumer base, the contraction in population size directly influenced the downturn in…
Nappies/diapers/pants in Latvia witnessed a notable decrease in volume sales in 2023, primarily attributed to the diminishing birth rate in the country. Economic factors, evolving social trends, and changing demographics collectively contributed to…
In 2023, nappies/diapers/pants in Hungary recorded double-digit retail value growth, driven by rising price points. However, retail volume declined, with strong inflationary pressure leading consumers to reduce purchases. In addition, the ongoing…
In 2023, menstrual care in Lithuania demonstrated resilience, maintaining a stable performance despite challenges. Retail volumes remained consistent, reflecting the essential nature of sanitary protection products and their steady demand throughout…
The year 2023 witnessed a remarkable surge in the demand for tampons among Latvian women, primarily attributed to the increasing adoption of active lifestyles. This trend, echoing the patterns observed in the previous year, reflects a notable shift…