Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Heated tobacco saw the arrival of Glo from British American Tobacco Plc in 2022, causing disruption with its new devices priced at some 50% lower than its sole competitor Iqos (Philip Morris Slovakia sro). Heavy marketing support in tobacco…
The disappearance of pandemic fears created more opportunities for social events and gatherings in 2022 giving rise to greater smoking occasions. However, mounting inflation and soaring prices hampered demand for cigars as disposable income was…
Rising inflation in addition to further excise tax hikes helped to shift cigarette smokers towards other categories in 2022, including smoking tobacco and vaping. Under such economic conditions retail volume growth has remained under pressure with…
When selecting a pair of sunglasses, the brand is one of the most important factors that consumers consider. In Romania, esteemed brands like Polaroid and Ray-Ban hold significant appeal, particularly for individuals who strongly consider their…
The performance of spectacles in Romania has been consistently impressive, surpassing expectations and maintaining value, despite the challenges of high inflation. This indicates that Romanians prioritise quality when it comes to choosing their…