Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Volume sales continue to be low for RTD coffee and in 2023, volume growth is expected to be muted. One factor holding back growth is the limited range of brands on offer and distribution is mainly through modern grocery retailers, with limited…
Freestanding is the most popular format within refrigeration appliances, with 92% of overall volume in 2023. Built-in refrigeration appliances did not experience the same boom as freestanding refrigeration appliances did during COVID-19, as these…
Body shavers witnessed a further retail volume decline in 2023, as these products were fast-selling during the outbreak of COVID-19, in line with heightened time spent in the household. As such, body shavers saw a decline compared to the previous…
The growth of other hot drinks in 2023 resulted from consumption changes noted during COVID-19, when working from home and studying from home became the norm. During this time, chocolate-based flavoured powder drinks, targeting children, saw an…
Freestanding microwaves continued to dominate retail volume sales during 2023, with consumers tending to switch to built-in models when they remodel the kitchen or buy a new home. However, the housing market's slowdown has hampered demand for…
Although the mortgage market began stabilising in March 2023, the drop in new mortgages during 2021 and 2022 led to a slowdown in the real estate market. This impacted built-in kitchen sales, challenging appliance manufacturers while leading to a…
Juice is expected to register double-digit retail volume growth and even higher volume growth through foodservice channels. Foodservice in particular is buoyed by an increasing number of tourists, as well an influx of immigrants from Ukraine, Russia…
Rising inflation and the heightened cost of living in Romania in 2023, negatively impacted retail volume sales of basic food and drinks, including hot drinks. Coffee sales were particularly challenged, with negative retail volume sales, as the unit…
Sales of home laundry appliances continued to slump in 2023, with many consumers having already updated their white goods during the lockdown-inspired home renovations. One of the trends seen during COVID-19 was a demand for quieter washing machines,…
Cordless mixers and blenders are yet to be popular in the Czech Republic, with many consumers preferring traditional models; not only because they are more affordable, but out of habit. Manufacturers will continue to offer cordless models, set to be…
Energy drinks are increasingly popular in Georgia and in 2023 energy drinks are expected to register the highest volume growth of all soft drinks. The range of energy drinks on offer in also growing and this is supporting volume growth. Consumers…
Dishwashers saw a strong uplift in sales during the outbreak of COVID-19, with long periods of home seclusion leading consumers to invest in home appliances. Many of these investments were made as consumers wanted to improve their living…
Both retail volume and retail value growth in consumer appliances declined in the Czech Republic in 2023, with sales facing several challenges. Following two years of record sales driven by COVID-19 and lockdowns, which led many consumers to focus on…
Coffee registered a retail volume decline in 2023, with retail value sales growth being the result of rising unit prices, high inflation and increasing costs for energy, transport and logistics. In addition, the price of the raw coffee bean grew,…
Carbonates is expected to register healthy retail volume growth and even higher volume growth through foodservice channels. Foodservice in particular is buoyed by an increasing number of tourists, as well an influx of immigrants from Ukraine, Russia…
While retail volume growth is expected to be positive for bottled water in 2023, it is one of the weaker performers among soft drinks in 2023. Volume growth through foodservice channels is also significantly lower than for other soft drinks, though…
The growth of air treatment products slowed down significantly in 2023, notably due to reduced sales of air purifiers. These were top sellers during the outbreak of COVID-19, benefiting from a heightened interest in health and hygiene. As such, in…
The picture is much rosier for tea than coffee in 2023, with healthy volume and constant value growth expected. Within foodservice, volume growth is even healthier, reaching the double-digits, and boosted by increasing numbers of foreign tourists, as…
The competition to sports drinks in Slovakia in 2023 came increasingly from functional bottled water, including bottled water products positioned as being rich in minerals, such as magnesium. This was because of the overlapping of the potential…
Following a decline in sales due to the outbreak of COVID-19 in 2020, sports drinks continued to gain ground in 2023, posting increased off-trade volume and value sales. With no restrictions in place, Romanians have become more willing to engage in…