Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Concentrates account for significant volume sales in Croatia, though it is a mature product area which has seen limited growth over the review period. In 2023, concentrates is expected to register muted volume growth, with the product area…
While coffee remains the most popular hot drink in Georgia in 2023, it is expected to register retail volume decline for the second year in a row. Significant price hikes is dampening volume sales, with consumes also trading down to cheaper brands.…
The demand for carbonates was negatively impacted by a cool early summer and cold weather in spring 2023. A further decrease in off-trade volume sales can partly be attributed from the recovery of the on-trade channel, which caused a shift in the…
Carrying the stigma of being unhealthy, off-trade sales of carbonates continued to decline in 2023. However, the on-trade channel has continued to record a positive performance, recovering from the impact of COVID-19, with consumers enjoying their…
Carbonates is expected to register only marginal volume growth in 2023. Carbonates are a mature product area, with little room for further growth, and added to this, the population continues to decline. Some consumers are also switching to other…
The demand for bottled water continued to suffer during 2023, as unfavourable weather conditions and weak purchasing power negatively impacted volume consumption. This was mostly visible in retail, as foodservice saw a late and slow recovery from the…
In 2023, the main drivers of growth for the bottled water landscape were consumers' reluctancy to drink tap water and the tradition of mineral water in the country. Nevertheless, the declining purchasing power in 2023 was reflected in a slowdown of…
Bottled water is expected to register positive volume growth in 2023. Though tap water is of good quality in Croatia, bottled water is often purchased on-the-go, as well as by tourists. In addition, a certain cohort of consumers are switching to…
Amid a highly inflationary climate, informing higher production and logistics costs, unit price growth propelled retail current value sales of tea in 2023. However, the residual economic fallout of COVID-19 and high inflation towards the end of the…
Tea fares better than coffee in 2023, with a slight increase in volume sales. However, this is mainly due to it being a much less mature product. That being said, continuing rising prices is still hitting profit margins and constant value sales are…
Price promotions and discounts reigned supreme among marketing activities as Slovak consumers exhibited thrifty shopping behaviour in 2023. Selective shopping encompassed a prioritisation of essential goods in an attempt to save money, or simply a…
Other hot drinks is expected to register slight volume growth in 2023. That being said, continuing rising prices is still hitting profit margins and constant value sales are expected to fall. Ongoing population decline also dampens sales somewhat.…
In 2023, hot drinks’ performance was impacted by a number of factors, with divergent or opposing effects on categories. For example, cocoa commodity price hikes created upward pressure on retail unit prices in other hot drinks, driving up value…
Overall, retail volume sales for hot drinks are expected to fall marginally, due to a slight fall in volume sales for coffee, which is by far the most popular hot drink in Croatia. The picture is not much better for tea and other hot drinks, with…
Retail current value sales of coffee were driven by sharp rises in average current unit prices towards the end of the review period, as the prices of commodities and production and supply costs increased substantially. This led to thriftier shopping…
Croatians love their coffee, but it is a mature product with little room for growth. Also, in 2023, with prices still rising, this puts a further dampening effect on coffee, with both volume and constant value sales expected to fall. Continuing…
Continuing depopulation in Bosnia and Herzegovina in 2021-2040 will be driven mainly by natural decrease, though negative net migration rates after 2023 will also influence this trend. Ageing will accelerate further as birth rates decline and…
Over 60% of consumers in Poland reduce food waste and recycle items, while the majority aim to positively impact the planet, shaping their sustainable purchasing decisions. These habits have led over 40% of consumers to identify as Zero Wasters,…
Sports drinks is expected to register the highest volume growth among all sports drinks in 2023. That being said, this growth is from a very low base. With consumers increasingly looking to be healthier and more active, this is driving volume growth…
Overall, soft drinks is expected to register a minimal increase in retail volume sales. Continuing population decline dampens volume sales, as well as inflation, though price growth has eased. Growth is also muted through foodservice channels.