Eastern Europe

Carbonates in Bulgaria is witnessing notable shifts in 2023 due to persistent inflationary pressures impacting consumer spending habits. The rising cost of living has led consumers to curtail expenditure on non-essential goods, fostering a heightened…

Children’s breakfast cereals remains the largest category in value terms in 2023 and it continues to benefit from the rising demand for convenience among busy urban professionals with children despite price increases. Manufacturers of children’s…

2023 was another turbulent year for bottled water in Poland. Rising inflation and the increasing cost of materials had a strong impact on bottled water unit prices. As prices rose, the demand for bottled water declined in comparison to the last year.…

The sales volume of both carbonated and still bottled water experienced a significant decline in 2023. This trend can be attributed to two primary factors. Firstly, notable price increases for bottled water forced consumers to re-evaluate their…

Bottled water overall benefits from strong health and wellness trends, with consumers increasingly opting for bottled water's simple hydration and refreshment, particularly in restaurants. The category is rising steadily among health-conscious…

Steep unit price increases of bread and the rising demand for convenience have driven growth in frozen baked products in 2023. Consumers are increasingly opting for frozen baked goods which have a longer shelf life and allow them to have fresh bread…

The briefing examines how the pulp commodity performs globally and in the largest countries in terms of supply and production. The report also provides data and analysis on pulp price dynamics, as well as trends across key commodity-consuming…

Tea continued to experience significant price increases in 2023, mirroring the trend observed across other hot beverage categories. While coffee remains a staple in Hungarian households, tea is often perceived as a seasonal beverage primarily…

Other hot drinks, often considered treats given to children by their parents, faced challenges in Hungary in 2023. The volume sales of other hot drinks declined, primarily due to the stability or even decline in the demographic profile of…

Hot drinks in Hungary experienced stagnant volume growth in 2023 due to unfavourable economic conditions and significant price increases. Consumers responded to these challenges by reducing their consumption of hot drinks or switching to lower-priced…

The Hungarian coffee industry faced headwinds in 2023 due to deteriorating economic conditions and rising prices. Consumers became more price-sensitive, opting for cheaper private label coffee products or even reducing their overall coffee…

The briefing examines how the steel commodity is performing globally and in the largest countries in terms of supply and production. The report also provides data and analysis on steel price dynamics, as well as trends across key commodity consuming…

This briefing provides insight into the Sustainable Manufacturing trend, exploring the manufacturing sectors with the greatest environmental impact, solutions to improve the sustainability of the manufacturing sector, and potential hurdles that…

The high inflation that swept through Europe during 2022 and 2023 led to significant price increases across all categories of womenswear. Initially, the steep price increases that flowed from high inflation put downward pressure on demand for…

The rate of inflation in the Czech republic remained high in 2023. This resulted in a worsened economic situation for Czech households amid cost of living increases. Czech consumers responded by reducing their expenditure on perceived unnecessary…

During 2023, substantial growth was witnessed in demand for football-related sportswear among the population of Hungary. More extensive media coverage of the national team's performances and the expansion of football stadiums across the country have…

Sports drinks’ performance was not affected significantly by the high inflation rate and worsening economic situation in 2022 and 2023. This was because the factor with the highest influence on demand towards the end of the review period was the…

Soft drinks continued to be affected by high inflation, which started in 2022 and continued in 2023, leading to cost of living increases. The worsened economic situation saw demand fall in established categories, especially juice and carbonates,…

The off-trade consumption of RTD tea continued to increase during 2023. While foodservice volume sales fell, this was following strong rebounds from the 2020 slump caused by Coronavirus (COVID-19) restrictions on on-trade operations. As a result,…

Total volume sales of RTD coffee increased strongly during 2023. This was the case for off-trade volume sales, as consumers returned to the office and purchasing RTD coffee on impulse or on the go from retailers. However, on-trade volume sales of RTD…