Eastern Europe

Wound care is expected to positive current value and volume growth in 2023. The full opening of society, post pandemic, supports volume sales, as people are more active, and as a consequence there are more small injuries. Continuing population growth…

Weight management and wellbeing is expected to register healthy constant value and moderate volume growth in 2023. Meal replacement is expected to register the highest current value growth, as awareness of the product increases. That being said,…

Vitamins are expected to register a decline in volume sales in 2023. The boon from the pandemic is long over and in particular vitamins that claim immune boosting benefits are seeing a significant decline. In fact, volume sales are even lower than…

Sports nutrition is expected to be the star performer in 2023, with double-digit constant value growth. The consumer base is widening and demand for sports nutrition is now not only confined to body building, but also for sports enthusiasts who…

Vitamins continue to be the most popular product within paediatric consumer health in 2023. However, volume sales for vitamins are expected to fall in 2023 as inflation and economic uncertainty leads to consumers cutting back on non-essential…

Herbal/traditional products is expected to register a fall in volume sales, with constant value sales being unchanged. Inflation and economic uncertainty leads to consumers cutting back on non-essential consumer health products. In addition, as…

Digestive remedies is expected to register moderate constant value growth in 2023. Geopolitical tensions in the region have led to a significant increase in the number of immigrants from Ukraine, Russia and Belarus, and this is expected to contribute…

Dietary supplements are expected to register a decline in volume sales in 2023. The boon from the pandemic is long over. Also, inflation and economic uncertainty leads to consumers cutting back on non-essential consumer health products. That being…

Dermatologicals is expected to register moderate constant value growth in 2023. Geopolitical tensions in the region have led to a significant increase in the number of immigrants from Ukraine, Russia and Belarus, and this is expected to contribute to…

Analgesics is expected to register moderate constant value growth in 2023. Though there was widespread severe flu in early 2023, cough and cold remedies are not expected to benefit to a huge degree, as most of these patients were hospitalised or put…

Consumer health is expected to register moderate constant value growth in 2023. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine and high inflation is continuing to have an effect and consumers are expected to be highly…

Analgesics is expected to register moderate constant value growth in 2023. High inflation is continuing to have an effect and consumers are expected to be highly price sensitive and prioritise value for money. That being said, inflation is easing in…

Flavoured yoghurt is the fastest growing category in yoghurt and sour milk products. Consumers are looking for new flavour variations to enrich their diets and to sustain their interest. As a result, in addition to long standing popular fruity and…

Health and wellness trends continue to drive consumption of yoghurt and sour milk products in 2023. Plain yoghurt is very popular in North Macedonia due to its use as an everyday ingredient to prepare healthy meals and snacks. Younger consumers…

Plant-based dairy is growing in both volume and value sales. An increased number of vegans in the population and growing numbers of people who suffer from allergies or food intolerance are forcing consumers towards dairy-free diets. This in turn is…

Candidacy for European Union (EU) membership could improve Bosnia and Herzegovina’s (BiH) economic freedom, although corruption is pervasive. The country has a relatively diversified economic base and whilst inflation is moderating, the economy is…

Mlekarna Celeia is a leading player in the category with a wide range of products for adults and children. Zott’s Monte brand is also performing well, launching new products with no added sugar, attracting more health-orientated consumers. Private…

Other dairy is witnessing robust growth in 2023 thanks to rising unit prices, as a result of inflationary pressure, coupled with relatively stable and uninterrupted consumer demand for products in this particular category. The prevalence of home…

Shelf-stable milk is growing at a faster rate than fresh milk. Driven by hectic lifestyles and limited time, consumers are increasingly opting to buy milk in bulk that they can keep on their shelves at home until it is consumed thanks to its longer…

In 2023, increased fodder prices have driven up unit prices of locally sourced raw milk, as well as the price of domestic and regional drinking milk brands. Nonetheless, consumer demand remains stable due to the abundance of locally and regionally…