Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Retail volume consumption of sugar confectionery is expected to continue to recover in 2023. However, post-pandemic, the category will be affected to some extent by a general trend away from sugar confectionery, particularly in the case of boiled…
Despite the challenging economic circumstances, sugar confectionery has remained a popular and affordable indulgence option for consumers in Georgia, with solid retail volume and current value growth seen in 2023. However, the pace of grow is slowing…
While sugar confectionery is expected to register an increase in current value sales, constant value sales are expected to fall, due to high inflation. Volume growth is also expected to be muted. In terms of value growth, mints are expected to be the…
After the Russian invasion in 2022, some snacks companies, including Mondelez International, had to close some Ukrainian factories that had been supplying the Czech Republic. At the start of 2023, production had been restored, either by reopening…
Snacks in Georgia is facing ongoing challenges in 2023 caused by external influences, including the war in Ukraine, higher production costs and rising inflation. Multiple categories have seen rising unit prices, with manufacturers leveraging…
Snacks is expected to register healthy volume and more moderate constant value growth in 2023, despite continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy. In…
Although sales of savoury snacks increased significantly during the COVID-19 pandemic, a return to pre-pandemic levels of social activity has also benefited the category. Indeed, the decline in home consumption, for example while watching television…
Retail volume growth of savoury snacks is improving in 2023, following a rather lacklustre performance in 2022. The category confronted significant challenges in 2022, not least because of the war in Ukraine, which led to a slowdown in retail volume…
While savoury snacks is expected to register an increase in current value sales, constant value sales are expected to fall, due to high inflation. Volume growth is also expected to be muted. Savoury snacks with a healthier positioning are expected to…
Demand for vegan ice cream has increased in the Czech Republic, and local consumers are increasingly interested in high-quality ingredients and healthier options. Plant-based ice cream is the fastest-growing product area within the category, with…
Ice cream retail volume growth is decelerating in 2023, after a period of dynamic growth in 2022. The rebound in tourism and return to foodservice channels were the main drivers of this strong performance in 2022. Players have continued to offer…
Ice cream is expected to register moderate volume growth, though constant value sales are expected to be unchanged, as continuing high inflation cuts into profitability. With inflation still being high, consumers look for value for money and Unilever…
Gum is highly dependent on impulse purchases, on-the-go consumption, and as a breath freshener. Because of this, the post-pandemic return to social gatherings and office working post-pandemic led modest retail volume growth in 2023.
In the past few years, gum has experienced significant setbacks, with annual volume sales declining from between 5 and 23% during this period. The COVID-19 pandemic had a particularly negative impact on the gum category, but this was followed by a…
While gum is expected to register an increase in current value sales, constant value sales are expected to fall, due to high inflation. Volume growth is also expected to be marginal. Gum is gradually losing popularity and it increasingly gets bad…
There was an increase in retail volume sales of chocolate confectionery in 2023 due to two contributing factors. First, the lifting of COVID-19 pandemic restrictions has seen much of the local workforce return to the office after working from home,…
Chocolate confectionery continued to face inflationary pressures in 2023, following an increase of between 10-15% in unit prices in 2022. The war in Ukraine and subsequent changes in logistics impacted the supply chain and drove up variable costs. In…
Chocolate confectionery is expected to be the best performing snack in 2023, with healthy constant value and volume growth. Per capita consumption is on the rise, largely fuelled by a growing appetite for dark chocolate, which is seen as healthier.…
Growth in total volume sales of wine slowed in 2022, with the category recording weaker off- and on-trade results in this regard as compared to 2021. Demand was depressed by steep unit price hikes and falling purchasing power as inflation in Hungary…
Off-trade wine, which accounts for the majority of sales in Croatia, recorded slight decline in 2022 in volume terms following a strong year in 2021 when sales recovered after the pandemic. Increased demand for more affordable brands was evident in…