Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
RTDs witnessed negligible volume growth in 2022 as demand stagnated amid higher prices. Inflationary pressures drove up the unit price of RTDs in both the on-trade and off-trade in 2022, with both channels suffering as a result. RTDs are already…
Large brands like Somersby, Carling and Kingswood ended their distribution of cider/perry in the Czech Republic during 2022. The parent companies decided to focus their energies on a single key brand, or on more popular alternatives to cider/perry.…
The cider category has seen robust growth in volume and current value terms in 2022, with the strongest performance seen in the on-trade. Horeca establishments opened throughout the year without restrictions from COVID-19. A strong tourist season…
Cider in Slovakia has experienced a decline in volume demand due to strong competition from trendier products, particularly non-alcoholic beer and RTDs. This trend predates the pandemic and has been amplified by rising production costs and a decrease…
Cider/perry in Serbia continued to see strong and stable volume growth in total volume terms in 2022, although growth continued to come from a small consumer base. The on-trade channel witnessed stronger volume and value growth although this was…
The performance of cider/perry in Romania in 2022 was greatly influenced by several significant factors. On the one hand, there was a marked increase in product prices, and on the other, there was a reduction in consumer purchasing power. The decline…
In recent years sales of cider/perry in Poland have shown a plateauing trend with a downward bias. This follows an extended period of decline, which has resulted in a lower base level for these products, albeit with a loyal customer base. The market…
Due to ongoing consumer demand, cider/perry sales continued to show growth in 2022, albeit at a rate in the single-digit percentage range. This contrasts with earlier in the review period when growth was in the double and even triple-digit…
In 2022, cider/perry in Bulgaria continued its upward trajectory, surpassing 2019 volume sales in the off-trade channel as open-air socialising, concerts, festivals and garden parties resumed post-pandemic. Meanwhile, record high current value sales…
Thanks to renewed consumer demand, cider/perry saw volume sales stabilise following a period of fluctuations brought on by the COVID-19 pandemic. Strong volume growth was achieved in 2022 amidst rising unit prices caused by rampant inflation.…
Beer prices were driven upwards by rising production costs in 2022. This included among other things the increased commodity prices of hops which saw a massive increase in 2022 because of high demand and drought which limited farm yields. The sharp…
The inflation rate increased sharply in 2022 leading to double-digit growth in beer unit prices. Nevertheless, soaring beer prices have not heavily affected demand for beer, with volume growth rates elevated compared to 2021 levels. The recovery in…
Total volume sales of beer recorded a decline in 2022 due to the increasing prices of beer units. With inflation in Slovakia reaching double-digit growth, it has become more challenging for consumers to afford the same quantities of non-essential…
Serbians returned to the on-trade in greater numbers in 2022 as COVID-19 fears subsided and restrictions were lifted with this continuing to drive volume sales of beer. Lager remains by far the most popular beer in Serbia, although smaller beer…
The Romanian beer market faced substantial challenges in 2022, predominantly stemming from the combination of escalating inflation, rising energy and transport costs, and the war in Ukraine. These influences considerably disrupted the supply of raw…
The year 2022 was anticipated as a return to normality after the upheavals brought on by the pandemic, marked by resumption of entertainment events, concerts, meetings and the lifting of COVID-19 restrictions in foodservice. However, Poland’s beer…
Beer continued to see moderate total volume growth in 2022 and high inflation impacted average unit prices. The category is still performing below pre-pandemic levels mainly due to limited on-trade performance, which continues to recover slowly post…
In 2022, beer in Bulgaria saw a slight increase in retail volume terms thanks to the preference for lower-alcoholic drinks and awareness of the health benefits of beer. However, although on-trade beer volume sales continued recovering post-pandemic,…
Despite price hikes, beer continued to witness volume growth in 2022 supported by the recovery of the on-trade. Significant unit price increases were visible across all product categories as rampant inflation pushed up costs and producers were forced…
Overall, the consumption of alcoholic drinks in the Czech Republic continued declining in total volume terms in 2022, with signs of this trend developing even before the pandemic, especially through the on-trade. The lifting of COVID-19 restrictions…