Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Retail volume sales of chocolate confectionery continued to see positive growth in 2023, supported by the return of Serbians to their busy, pre-pandemic lifestyles, including increased opportunities for on-the-go and impulse consumption. Despite…
While chocolate confectionery is expected to register a double digit increase in current value sales, volume sales are expected to fall slightly. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in…
Retail volume sales of sales of chocolate confectionery saw a flat performance in 2023. With food prices rocketing, consumers were forced to reduce their expenditure on non-essential items. However, while, price hikes were inevitable, there was some…
Chocolate confectionery is expected to register further current value and volume growth in 2023, with value growth higher than volume growth as inflation pushes prices up. Countlines, particularly for on-the-go formats.
Recent checks by media and consumer organisations have shown certain types of chocolate confectionery – such as luxury boxed assortments and tablets – cost considerably more in Bulgaria than in other European countries where living standards are much…
With steep price increases caused by high inflation, Czech consumers are increasingly price-conscious and purchasing sweet biscuits, snack bars and fruit snacks through promotions or discounts. Despite this, volume sales have increased as office…
In 2023, sweet biscuits, snack bars and fruit snacks has continued to experience positive growth in both retail volume and current value sales, driven by several factors. Firstly, the snackification trend is driving consumers towards more convenient…
Sweet biscuits, snack bars and fruit snacks are expected to register muted constant value growth, as inflation still remains high, as well as muted volume growth. This sector was particularly affected by the rising price of wheat, with Ukraine…
Retail volume consumption of sugar confectionery is expected to continue to recover in 2023. However, post-pandemic, the category will be affected to some extent by a general trend away from sugar confectionery, particularly in the case of boiled…
Despite the challenging economic circumstances, sugar confectionery has remained a popular and affordable indulgence option for consumers in Georgia, with solid retail volume and current value growth seen in 2023. However, the pace of grow is slowing…
While sugar confectionery is expected to register an increase in current value sales, constant value sales are expected to fall, due to high inflation. Volume growth is also expected to be muted. In terms of value growth, mints are expected to be the…
After the Russian invasion in 2022, some snacks companies, including Mondelez International, had to close some Ukrainian factories that had been supplying the Czech Republic. At the start of 2023, production had been restored, either by reopening…
Snacks in Georgia is facing ongoing challenges in 2023 caused by external influences, including the war in Ukraine, higher production costs and rising inflation. Multiple categories have seen rising unit prices, with manufacturers leveraging…
Snacks is expected to register healthy volume and more moderate constant value growth in 2023, despite continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy. In…
Although sales of savoury snacks increased significantly during the COVID-19 pandemic, a return to pre-pandemic levels of social activity has also benefited the category. Indeed, the decline in home consumption, for example while watching television…
Retail volume growth of savoury snacks is improving in 2023, following a rather lacklustre performance in 2022. The category confronted significant challenges in 2022, not least because of the war in Ukraine, which led to a slowdown in retail volume…
While savoury snacks is expected to register an increase in current value sales, constant value sales are expected to fall, due to high inflation. Volume growth is also expected to be muted. Savoury snacks with a healthier positioning are expected to…
Demand for vegan ice cream has increased in the Czech Republic, and local consumers are increasingly interested in high-quality ingredients and healthier options. Plant-based ice cream is the fastest-growing product area within the category, with…
Ice cream retail volume growth is decelerating in 2023, after a period of dynamic growth in 2022. The rebound in tourism and return to foodservice channels were the main drivers of this strong performance in 2022. Players have continued to offer…
Ice cream is expected to register moderate volume growth, though constant value sales are expected to be unchanged, as continuing high inflation cuts into profitability. With inflation still being high, consumers look for value for money and Unilever…