Eastern Europe

Like most products, sales of tea suffered heavy losses in 2022 following Russia's invasion of Ukraine which led to a large number of consumers fleeing the country as well as a loss of territories. Sales were also impacted by temporary stock shortages…

Vacuum cleaners witnessed a recovery in 2023, as inflationary conditions eased slightly. Despite the essential status that vacuum cleaners have in virtually all Polish homes, the high inflation that swept across Europe during 2022 put pressure on…

Vacuum cleaners continue to benefit from consumers’ higher standards of health and hygiene, as enhanced by the era of the pandemic. As such, keeping a clean home has become a high priority, supporting both volume and value sales of vacuum cleaners.…

Bottled water in Serbia experienced a volume sales recovery in 2023, driven by the return to pre-pandemic lifestyles, with consumers embracing on-the-go water consumption. Functional bottled water witnessed the fastest volume sales growth, attributed…

As prices rise and disposable incomes decline, Serbians are reassessing their daily purchases, notably reducing consumption of non-essential items like carbonated beverages. Health-conscious consumers are shifting towards healthier alternatives and…

The substantial rise in coffee prices has decelerated the growth of coffee volume sales in Serbia. Notably, only coffee pods have experienced an upward trend, primarily due to an expanding consumer base and relatively lower market maturity. The…

Whilst fresh ground coffee is the dominant choice in Slovenia, instant coffee is gaining popularity from a lower volume base. In 2023, instant coffee mixes are the fastest growing product in the category driven by the convenience trend. Instant…

Powder concentrates persist as a traditional product familiar to many Serbians. The area boasts several robust local players in both liquid and powder concentrates, fuelling further development. The escalating prices and decline in disposable income…

Energy drinks in Serbia have experienced notable volume sales growth, primarily driven by the return to pre-pandemic lifestyles. The busier pace of life further encourages the consumption of energy drinks. Leading players in this market retain their…

This briefing examines how the high-tech goods industry is performing globally and in the largest countries in terms of high-tech goods output. The report also provides data for production, market size, imports, exports, industry costs, industry…

The briefing examines how the transport and storage industry is performing globally and in the largest countries in terms of transport and storage output. The report also provides data for production, market size, industry costs, industry…

In 2023, the consumption of hot drinks in Serbia faced a slowdown due to rising prices and a decline in disposable income. Consumers responded by reducing consumption volumes, shifting towards more affordable brands, opting for private label…

Hot drinks in Slovenia enjoyed steady volume growth in 2023, despite the upward pressure on prices as inflation remained above normal levels. Coffee is the not only the largest category in hot drinks, but it is experiencing a surge in popularity in…

Juice, deemed non-essential, witnessed a decline in consumption in 2023, influenced by soaring prices and a decrease in disposable income within Serbia. Economically conscious consumers reduced juice consumption or migrated towards more affordable…

The return of consumers to pre-pandemic lifestyles has triggered intensified competition with on-trade establishments. With consumers spending more time outside their homes and seeking on-the-go options, on-trade sales are experiencing slower growth…

Other hot drinks witnessed steady volume growth in 2023, which mainly consists of chocolate-based flavoured powder drinks for children. However, in recent years, category players have been making efforts within chocolate-based flavoured powder drinks…

High inflation and a decline in disposable income hinder the further growth of RTD coffee in 2023. Despite this, RTD coffee maintains volume sales due to its growth potential in an unsaturated category. Key players like Nescafé face intensified…

Ready-to-drink (RTD) tea faces challenges due to soaring prices and a decline in disposable income among Serbians in 2023. As consumers prioritise spending on essentials, the demand for RTD tea diminishes. Consequently, producers of RTD tea curtail…

Soft drinks in Serbia faced significant challenges in 2023 due to a decline in disposable income. The economic downturn prompted Serbians to reassess their purchasing habits, focusing primarily on essential products. With price sensitivity on the…

Sports drinks in Serbia witnessed a notable increase in volume sales attributed primarily to the expanding consumer base. The awareness surrounding sports drinks continues to grow, with a broader spectrum of Serbians, not just athletes, becoming more…