Investments into digital technologies and industry 4.0 are transforming economies and consumer behaviour. The briefing examines how digitalisation manifests in manufacturing, mobility, education and consumer lifestyles to improve business…
Euromonitor International predicts that the global economy will slow in 2019 with annual growth of 3.6% in real terms. We offer key insights from economy, finance and trade; cities; business dynamics; industrial; and natural resources perspectives.…
Euromonitor International predicts that the global economy will pick up slightly in 2020, with annual real growth of 3.2%. We offer key insights from economy, finance and trade; cities; industrial; and sustainability perspectives. For example, 5G…
Euromonitor International predicts that the global economy will rebound from the recession of 2020, with annual real GDP growth of 5.3% in 2021. This report offers key insights from economy, finance and trade, business dynamics, cities, industrial…
The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…
Global consumer expenditure is forecast to account for 55.6% of world GDP in 2019, totalling US$47.6 trillion in constant terms. This report will provide some key insights about the 2019 consumer from the digital, household, income, expenditure and…
Focusses on how values and behaviours are shifting and will impact consumption looking forward. Building off our megatrends and consumer types analysis to inform client strategies to meet fast-evolving consumer habits and preferences in Germany. Data…
Global consumer expenditure is forecast to account for 56.1% of world GDP in 2020 or USD49.7 trillion in constant terms. This report will provide some key insights from the digital, household, income, expenditure and population perspectives. For…
Indonesia and Thailand are the drivers of products and services consumption in South-east Asia. Both countries face different challenges/circumstances and infrastructure. Factors such as healthy ageing and the connected consumers megatrend are…
Global consumer expenditure will rebound in 2021 following the downturn in 2020 as a result of the Coronavirus (COVID-19) pandemic. Spending on hotels and catering is forecast to have the fastest real growth. This report will provide key insights…
Focusses on how values and behaviours are shifting and will impact consumption looking forward. Building off our megatrends and consumer types analysis to inform client strategies to meet fast-evolving consumer habits and preferences in Philippines.…
Generation X (born between 1965 and 1979) is often forgotten by marketers, yet its members are powerful consumers, as they are now in their best-earning years and are usually decision-makers in companies and their extended families. Gen Xers are…
Global Baby Boomers form a diverse group of consumers, given the different socio-economic situations they experienced as they grew up. Yet, as boomers are transitioning into a new life stage through retirement, they all prioritise health and…
While urbanisation continues to be a major global demographic trend, the urban consumer profile is also shifting, driven by population ageing, rising incomes and value change. Cities are therefore witnessing a rise in population diversity, a growing…
Global health challenges have shifted from infectious diseases to chronic and mental health problems, prompting consumers to actively move towards more balanced lifestyles and to take care of their mental wellbeing. Eating healthier, taking…
Focusses on how values and behaviours are shifting and will impact consumption looking forward. Building off our megatrends and consumer types analysis to inform client strategies to meet fast-evolving consumer habits and preferences in Hong Kong,…
Many consumers worldwide have been in enforced lockdown due to the Coronavirus (COVID-19) outbreak, while many will continue to remain cautious and home-bound even after the quarantine period is lifted. How can businesses reach stay-at-home consumers…
This report provides insights into how the Coronavirus (COVID-19) pandemic impacts the middle class in emerging and developing countries. It will also deep dive into China, home to nearly half of the developing world’s middle class, to uncover the…
Most of the world’s connected markets are in the developed world with Denmark, Australia and South Korea leading the rankings in both fixed and mobile broadband. Emerging nations, notably China and the UAE, are gradually bridging the digital gap…
Understanding consumer choices and lifestyles through behavioural segmentations can provider deeper analysis and understanding on how to target specific types of consumers. Unlike demographic segmentations, which often provide skewed data,…