This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in…
This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Indonesia.
While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this, Euromonitor’s Survey team has looked beyond standard demographics to create…
Thailand’s consumer income is expected to grow strongly by 2040, facilitated by stable economic development, strong employment trends, growing manufacturing and recovering tourism flows. Furthermore, the country is expected to grow its middle class…
Income and spending in Morocco are projected to improve slightly during 2020-2040, due to expanding business activities especially in higher value-added industries, and growing employment opportunities. In addition, strong economic development will…
Angola’s economy remains dependent on crude oil exports. The country’s consumer income is set to decrease by 2040, constraining discretionary expenditure growth. The implementation of ambitious structural reforms is needed to ensure diversification…
Tanzania’s per capita gross income is expected to rise, however only to pre-pandemic levels. The country’s consumer market remains heavily reliant on the agriculture sector. A significant drop in either the quantity of harvested crops or selling…
Consumer income in New Zealand to register substantial growth over 2021-2040, as the country has dealt with the pandemic well and is on its way to full recovery. Nevertheless, the country is also set to register a growing inequality and income gap…
Although in the long term the consumer market might expand, the ongoing political turmoil in the country will hinder income and consumer market growth over the medium term. Consumer sentiment will be held back by the political crisis, widespread…
Per capita income levels in Indonesia are set to more than double over the long term. Structural reforms and improving business environment are expected to help attract investment and boost job creation in higher-value-added industries, driving…
Huge income inequality and disruptions to economic activity by the COVID-19 pandemic pose risks to consumer market development in Ghana over the long run, even though the country is projected to be among the fastest growing consumer markets in the…
Consumer income is predicted to register stable growth over 2021-2040, supported by robust economic expansion. Future purchasing power will be concentrated in the hands of current-day Middle Youth, while seniors will be the major spenders on luxury…
Per capita income levels in Taiwan will rise and remain among the highest regionally by 2040, owing to a highly educated workforce, technological progress and the country’s increasing role in the global technology supply chain. A strong middle class…
Stable economic growth and low unemployment are set to support steady expansion in Swiss household incomes over 2021-2040. While discretionary spending patterns will be driven by Mid-Lifers, the elderly population will hold the majority of buying…
Consumer income is predicted to double by 2040, as Sri Lanka is gradually transitioning towards a more urbanised economy built around the manufacturing and services sectors, underpinned by economic reforms. Over 2021-2040, the middle class is…
Private consumption in Romania is projected to increase over 2021-2040, driven by an expansionary fiscal policy after the COVID-19 pandemic, rising disposable incomes and increased employment opportunities. However, high levels of migration and a…
Rising economic and political uncertainties, persisting corruption, a large informal sector and prevailing infrastructure gaps will limit Peruvian income growth over the medium term, although projected long-term growth is predicted to be faster…
Consumer income is set to witness solid growth in Ireland, owing to robust economic development and expanding high-skilled sectors. Wealth is predicted to remain concentrated among the older Irish population in urban areas, who will shape demand for…
Hong Kong had one of the highest levels of per capita disposable income globally in 2019. A thriving labour market and high standard of living will drive consumer expenditure growth over 2020-2040. However, the income gap is expected to remain large.…
Consumer income and expenditure growth is anticipated to remain strong in the long term. The growth is, in part, associated with rapidly growing employment opportunities in urban areas and, therefore, declining high self-employment rates. In…