Ecuador

Herbal/traditional sleep aids is expected to register the highest current value growth in 2023. Stress factors such as economic uncertainty and a spiralling crime rate are expected to lead to increased demand for sleep aids. In addition,…

Digestive remedies is expected to register significant current value and volume growth in 2023, partly driven by high demand for diarrhoeal remedies (see below). The healthy growth is also due to the high levels of recommendation by pharmacists at…

Probiotic supplements is a standout product within dietary supplements and is expected to register double-digit volume growth in 2023. Probiotics supplements are available over the counter, but part of their success is due to sales representatives…

Medicated shampoo is expected to register the highest current value growth in dermatologicals in 2023, with the big winner being Genommalab’s Medicasp. This brand has significantly increased value share over the review period. With substantial…

Cough, cold and allergy (hay fever) remedies are expected to register a decline in value sales. Value sales are now at more normal levels, as concerns about the COVID-19 virus have abated. In addition, Ecuador is grappling with rising crime rates and…