Ecuador

The increases seen in sales of sports drinks in Ecuador in recent years can be attributed to a confluence of factors that reflect a broader shift towards a more health-conscious and active lifestyle. This multi-dimensional transformation in consumer…

2023 witnessed another strong performance for Ecuador’s soft drinks industry as the challenges of previous years have largely been overcome. The entire industry has endured significant setbacks stemming from negative public perceptions of a series of…

One of the defining features of RTD tea in Ecuador is that Fuze Tea by The Coca-Cola Co is by far the largest and most influential player, profoundly shaping trends in the category and commanding an overwhelming majority of category sales. This…

Juice is one category of soft drinks that has registered an exceptional sales performance during the post-pandemic era, with demand continuing to rise in 2023 following phenomenal volume growth during 2022. This success can be attributed largely to…

The significant surge that has been seen in the consumption of energy drinks in Ecuador in recent years can be attributed largely to the substantial rise in sales of energy drinks offered in PET packaging, a trend spearheaded by the two prominent…

Powder concentrates saw a very interesting trend emerge in 2023 as a discernible dichotomy developed as the demand bifurcated into two significant product segments: fruit-based concentrates that are tailored to the needs of those who are using the…

The 2017 imposition of taxes on sugary beverages has led to the emergence of a price gap between regular cola carbonates and reduced sugar cola carbonates, which has made reduced sugar variants more economically attractive. With high inflation having…

A substantial surge was seen in the average unit price of bottled water towards the end of the review period, with the category recording higher average unit price increases than virtually all other categories of soft drinks over the course of 2022…

While Ecuador has maintained one of the lowest inflation rates in the region, a combination of factors has led to upward price pressures in Staple Foods. The rising costs of key ingredients like wheat, oil or butter have continued in 2023, with…

Rice is a staple food in Ecuadorian households and is pivotal in local economies. Weather conditions in Ecuador have a significant impact on rice production, influencing both yields and market dynamics. A particularly potent winter season,…

The landscape for shelf-stable seafood is primarily led by canned tuna and canned sardine sales. During the outbreak of COVID-19, canned tuna gained popularity due to its affordability, versatility, and extended shelf life, making it a reliable…

Frozen potatoes has witnessed a substantial expansion within the modern retail sector, characterised by the wide offerings of various brands. The increase in brand options has heightened consumer interest, fostering a competitive landscape that…

Breakfast cereal prices have witnessed a significant rise in 2023, the result of the ongoing inflations and the rising costs of raw materials. Many prominent cereal brands, including Chocapic, Froot Loops, Trix, and Zucaritas, are imported, rendering…

Throughout 2023, the bread industry has faced several challenges. The global surge in prices for wheat, oil, and butter, all of which are crucial components for bread production, has caused issues for manufacturers. In addition, the cost of eggs in…

Historically, chocolate spreads have been an expensive option for Ecuadorians and is usually only found in modern retail channels where shoppers tend to have higher purchasing power. As a result, chocolate spreads have been inaccessible to a large…

Private label continues to gain prominence within sauces, dips and condiments. Ecuador's largest retailer, Corporación Favorita, has a range of private label options including Akí and Supermaxi, as well as La Original, which is the cheapest option…

Dry soup is a prominent category within the packaged food industry in Ecuador. Nestlé Ecuador is the leading player due to its popular and affordable Maggi brand, which has an extensive portfolio focused on cream and traditional soups and newer…

In 2023, the price of edible oil in Ecuador has stabilized following the soaring prices witnessed in 2022. Global oil prices have decreased and the emergence of hard discount chains, such as Tuti, are fostering greater price competition, with other…

Cooking ingredients and meals experienced strong growth during the COVID-19 pandemic as consumers spent more time cooking meals at home. Since the sharp spike in retail volume sales in 2020, retail consumption has gradually normalized, with consumers…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Ecuador covers production and consumption trends in agricultural commodities, energy…