Ecuador

The number of households is set to increase moderately in Ecuador over 2022-2027, with “other (extended)” becoming the leading household type. In 2022, household spending was affected by inflation, which stood at 3.5%, increasing living costs. The…

Ecuador's per capita income is set to rise, driven by Middle Youth influencing luxury spending. While income inequality is expected to decrease, it will remain high in global terms. Social class C will grow rapidly, while social class E will still be…

Guayaquil will remain Ecuador's most populous city in 2027. Quito's strong internet connectivity makes it appealing for online businesses. Guayaquil will continue as the largest consumer market. Manta saw the highest inflation in 2022. Quito had the…

Both plain and flavoured yoghurt have benefited from rising health and wellness concerns in the country. Greek yoghurt has grown considerably as players, including Tonicorp, Karuu, Chivería and Rey Lácteos, offer a wide variety of products. Premium…

Plant-based milk has experienced significant growth in recent years in Ecuador. This growth has been driven by various factors, including an increasing awareness of the health benefits of plant-based diets, environmental concerns, and changing…

Cream was negatively impacted by the national strike in 2022 as many players in the category do not offer shelf stable presentations and therefore cannot have large inventories. This made them the first products to run out when there was a shortage.…

In 2022, milk consumption in Ecuador was limited by the national strike that took place in the middle of the year, which complicated the logistics chain. With no national strikes in 2023, consumption returned to normal; however, category growth in…

Dairy products has been negatively impacted by the recent social problems that the country has endured. In mid-2022, an 18-day national strike greatly complicated the logistics chain. As milk is a perishable item, much of the industry’s raw material…

Queso fresco (fresh cheese) is the most consumer cheese in Ecuador. In this category, the participation of the informal industry is very pronounced as cheese consumption is very regional. Each area is accustomed to the type of cheese that is produced…

Butter consumption in Ecuador is relatively low compared to other countries in the region. This is due in part to the availability of cheaper alternatives such as margarine, which are more commonly used for both cooking and baking. Margarine has a…

The declining birth rate during the pandemic has had a significant impact on the baby food industry in Ecuador. With fewer babies being born, there is a smaller target market for baby food manufacturers. The high cost of baby food products has…

Wound care is expected to positive current value and volume growth in 2023. The full opening of society, post pandemic, supports volume sales, as people are more active, and as a consequence there are more small injuries. Continuing population growth…

Weight management and wellbeing is expected to register both a decline in value and volume sales in 2023. Post pandemic, consumers are out and about again and are also able to visit the gym and be more active in order to lose weight. Therefore, there…

Vitamins are expected to register a decline in volume sales in 2023. The boon from the pandemic is long over and vitamins that claim immune boosting benefits are seeing a significant decline. As such, value sales are now on par with pre pandemic…

Sports nutrition products typically have very high prices, which limits the growth potential to an extent. As such, consumption is limited to consumers in medium and high income groups. In addition, some sports nutrition products sold in Ecuador can…

Paediatric consumer health is expected to register a slight increase in current value sales, but a fall in volume sales. The performance of vitamins in particular is expected to drag down the overall segment. Vitamins are the largest product in…

Herbal/traditional sleep aids is expected to register the highest current value growth in 2023. Stress factors such as economic uncertainty and a spiralling crime rate are expected to lead to increased demand for sleep aids. In addition,…

Digestive remedies is expected to register significant current value and volume growth in 2023, partly driven by high demand for diarrhoeal remedies (see below). The healthy growth is also due to the high levels of recommendation by pharmacists at…

Probiotic supplements is a standout product within dietary supplements and is expected to register double-digit volume growth in 2023. Probiotics supplements are available over the counter, but part of their success is due to sales representatives…

Medicated shampoo is expected to register the highest current value growth in dermatologicals in 2023, with the big winner being Genommalab’s Medicasp. This brand has significantly increased value share over the review period. With substantial…