Ecuador

Cough, cold and allergy (hay fever) remedies are expected to register a decline in value sales. Value sales are now at more normal levels, as concerns about the COVID-19 virus have abated. In addition, Ecuador is grappling with rising crime rates and…

Ecuador is expected to register only a slight increase in current value sales in 2023. Ecuador is grappling with rising crime rates and political instability, with runoff elections scheduled in October. This is all leading to economic uncertainty and…

Pharmacies continue to have significant influence over the value sales of analgesics in Ecuador. For instance, in lower income neighbourhoods, pharmacies are generally stocked with generics, whereas in wealthier neighbourhoods, mainly branded…

Travel in Ecuador is experiencing a remarkable resurgence, marked by a surge in domestic tourism. Several factors have fuelled this growth, including the desire for stress relief after extended periods of confinement during the pandemic. The…

During the review period, domestic tourism experienced remarkable growth, achieving unprecedented historical figures. Several key factors contributed to this phenomenon. Firstly, after enduring approximately two years of confinement, numerous…

During the pandemic, international tourism faced significant limitations, prompting lodging establishments to recalibrate their approaches to attract domestic tourists by substantially lowering average rates. However, as the review period unfolded,…

As the pandemic's grip wanes, tourists, including a significant number of elderly travellers, have rekindled their passion for exploration, both domestically and internationally. The elderly, once deemed vulnerable during the pandemic, now venture…

Ecuador has witnessed a remarkable expansion of its air routes with the introduction of new airlines alongside the growth of existing ones. One such noteworthy addition is Arajet, a low-cost carrier that commenced operations in the final quarter of…

The Quito in Ecuador report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Guayaquil in Ecuador report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

In 2023, sweet biscuits, snack bars, and fruit snacks is benefitting from stronger demand for convenient and on-the-go snacking options. As consumers become busier and leave their homes for longer periods, they are turning to snacks as a quick and…

Sugar confectionery continues to post robust retail volume and current value growth in 2023, with the return of normal lifestyles boosting consumption occasions. With schools fully reopened, there is an increase in demand for sugar confectionery that…

Snacks is heavily dependent on everyday impulse purchases in Ecuador. Confectionery, ice cream, sweet biscuits and savoury snacks are all largely procured through the traditional channel, which relies heavily on consumer footfall outside of the home.…

Ready-to-eat popcorn is thriving in 2023 following a period of significant growth in recent years. New players have entered to compete against some of the most traditional players including Quala with its brand Popetas and Colsigna with the Planet…

Impulse ice cream continues to bounce back after the slump it experienced during the pandemic. With more people on the streets of Ecuador, single-portion consumption has managed to recover. Moreover, there were still limitations in 2022 that affected…

Gum is highly dependent on impulse sales in the traditional channel and so the category was heavily affected by the COVID-19 pandemic. As demand subsided, companies substantially reduced their staff, product portfolio and distribution. In 2023,…

The consumption of chocolate confectionery is heavily reliant on purchases made in the traditional channel, where a significant proportion of sales is driven by impulse buying. With the pandemic now behind them, consumers have been able to return to…

The consumption of wine has increased considerably in Ecuador due to it being an accessible and fashionable beverage for aspirational consumers. In 2022, premium and economy wines are both gaining popularity. Higher income groups are less price…

The spirits category has been greatly affected by the increase in ICE tax (Special Consumption Tax) for alcoholic beverages, which is a tax levied on each litre of pure alcohol. Since the spirits category has the highest levels of alcohol, it has…

Azende Corp Cía Ltda continues to lead the RTD category in 2022 with its Switch brand. Aimed at young adults, Azende has used a strong social media campaign with a funny and fresh message to engage its audience. Switch is a well-known spirit-based…