Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ecuador. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Cigarettes saw volume sales fall significantly in Ecuador in 2023. The illicit market continued to deepen its penetration within the Ecuadorian market during the year. The high tax levied on the legal industry has caused a substantial price gap…
Laundry detergents performed well in 2023 thanks to the return to face-to-face school and frequent uniform washing, with stronger value than volume growth due to price increases. The challenging economic environment, political situation and…
Bleach is a sizable product area in Ecuador, as consumers appreciate its affordable pricing. During the COVID-19 pandemic, bleach was one of the star products for home disinfection and consequently volume sales expanded by over one-third in 2020…
2023 was a year of sustained positive volume growth for Ecuador’s hot drinks industry as each of the two largest categories, coffee and tea, saw rising demand. However, demand for hot drinks increased only marginally, largely due to rising consumer…
2023 saw substantial increases in the average unit price of coffee as the category continued to be hugely impacted by the ongoing increases being seen in the commodity price of coffee at international level. This global rise in the price of coffee…
The tobacco market saw modest volume growth in Ecuador in 2023. Ecuador has gone through a series of problems in recent years, including the strong impact of the COVID-19 crisis, followed by an economic and social crisis that led to a national strike…
Facial care continued to generate positive volume growth in 2023, even as overall volume growth in skin care fell into negative territory. In recent years, facial care has benefited substantially from a range of factors that have continued to drive…
Reckitt Benckiser’s Veet remained the dominant leading brand in hair removers/bleaches in 2023, despite the brand’s volume sales declining significantly over the course of the year after recording an exceptional sales performance earlier in the…
In 2023, retail tissue in Ecuador experienced greater price stability, while supply chains improved following challenges faced by the industry in 2022. This factor benefited sales, leading to positive retail value growth. Although a significant…
Ecuador has been through a series of economic crises in recent years and, according to Instituto Nacional de Estadísticas y Censos (INEC), more than 60.5% of Ecuadorians are currently underemployed or struggling to make ends meet despite working…