Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Restrictions on movement, changing consumer preferences and the heightened focus on safety triggered by the COVID-19 pandemic are anticipated to alter the future of consumer mobility, urban planning and construction. The surge in homeworking, reduced…
The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…
Economies in the Middle East and Africa experienced a downturn in 2020 after continuous expansion since 2015. The COVID-19 pandemic, coupled with slumping oil prices, has disturbed countries’ economic development and distorted public finances.…
Population expansion in Egypt in 2021-2040 will be driven by natural increase. Despite rapid ageing, Egypt will remain relatively young in a global context. Urbanisation will continue to be swift, although urban population will still be below 50% by…
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Egypt.
Street stalls/kiosks registered the highest growth in value sales and also in terms of new locations in 2022. Difficult economic fundamentals benefitted street stalls/kiosks. High inflation caused by in particular increased energy prices due to the…
Egypt's economy grew in 2022, driven by increased exports, growth in manufacturing and construction, as well as strong Suez Canal activity. Nevertheless, Russia’s invasion of Ukraine has induced uncertainty over tourist arrivals, while weakening…
Egypt's performance in Business Freedom was subpar in 2022, with fiscal instability, low government transparency, and bureaucratic hurdles in starting and running businesses. The country also faces a significant gender employment gap, stringent…
Authoritarianism is leading to ‘repressed’ economic freedom in Egypt, whilst corruption remains an issue. Although energy exports have fuelled strong economic growth, output is set to slow down in the short term, as extremely high inflation…
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…
2022 saw the landscape for alcoholic drinks in Egypt post positive growth, witnessing healthier competition. Over the review period, frequent product shortages were noted, especially during 2021, due to the unstable supply chain, logistics, and…
Beer continued to lead the market for alcoholic drinks in Egypt in 2022, remaining the most popular alcoholic choice among consumers. Given the reasonable price, it remained the most affordable option for the average consumer, with prices for beer…
In 2022, RTDs recorded the strongest growth among all alcoholic drinks, demonstrating a growing demand for RTD products. Over the review period, the category was gaining popularity, and 2022 was no different.
In 2022, spirits recorded positive total volume sales for alcoholic drinks, as demand grew due to the changing drinking culture, with players being active in terms of innovation and new product development. Egy Bev introduced a new Whisky spirit onto…
Over the review period, wine demand grew, and the wine market continued to develop further. With companies offering more variety, competition grew into a healthier state. Total volume sales for wine further increased alongside a growing interest from…
Chocolate confectionery in Egypt is set to witness a small decrease in volume sales and a significant increase in value sales in 2023. Although demand for chocolate confectionery is supported by ongoing population expansion and urbanisation, these…
Gum in Egypt is set to witness growth in both volume and value terms in 2024 as demand is likely to be steady, despite a significant increase in its unit prices. Price increases were initiated in response to the rising costs of raw materials such as…
Ice cream in Egypt is set to see a small increase in volume sales and some increase in value sales as industry players decided not to fully pass on their rising production costs to consumers. Nevertheless, a further price rise is expected in the…
Savoury snacks in Egypt is set to register an increase in both volume and value terms in 2023 as its prices witnessed a lower increase in comparison to other categories in snacks. As such, these products remained affordable for consumers.…