Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The entry of a new player has added dynamism to home products specialists in Egypt. The home-grown brand Nordica aims to deliver a unique identity in the market by bringing Scandinavian comfort to the Egyptian furniture scene. The mission is to…
The major focus in health and beauty specialists in Egypt has shifted from premium brands to ones using all natural ingredients, vegan products and reduced levels of chemicals in the production of products. In this vein, the offers of many brands,…
General merchandise stores in Egypt registered retail value (constant 2023 prices) growth in 2023. This was due to the performance of departments stores, with variety stores seeing a drop in retail value sales in real terms. Less positively, the…
Discounters in Egypt benefited from significant company activity at the end of the review period. In April 2023, Development Partners International (DPI) announced a USD165 million equity investment in Kazyon Ltd, the UK parent of the largest…
Direct selling in Egypt has been transformed into a social commerce platform through evolving market dynamics, a significant reliance on social media platforms for news and trends and changing shopping behaviours. This shift is informed by the…