El Salvador

Sales growth of consumer health in El Salvador in 2023 varied across categories. While OTC performed well, growing at above inflation, preventive health categories such as vitamins, dietary supplements and weight management recorded significant…

Sales of alcoholic drinks continued to rebound in 2022. The on-trade benefited from the full lifting of COVID-19 restrictions and the resumption of pre-pandemic lifestyles. Beer and spirits remain the largest categories, while wine sales remain low.…

Sales of dairy products and alternatives achieved only moderate growth in 2023. However, the market was affected by inflationary pressures, particularly in the prices of imported products such as milk formula, a category that is solely dependent on…

Sales of cooking ingredients and meals rose marginally in volume terms in 2023 as the home cooking trend experienced during the pandemic faded dramatically. Inflationary pressures and economic uncertainty stimulated growing price sensitivity which…

Driven by natural increase, El Salvador’s population will expand at a slower pace than the Latin America region overall in 2021-2040. Meanwhile, net migration will remain negative as many emigrate. An acceleration of the ageing trend will impact…

The report examines the economic landscape of El Salvador and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by private consumption, government spending.…

The number of households is set to increase slightly in El Salvador over 2022-2027, with couples with children remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 7.2% elevating living costs.…

This report assesses the business environment in El Salvador, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…