El Salvador

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

While Latin America’s digital landscape is less well developed than other regions globally, most measures continue to improve, with Coronavirus (COVID-19) also having served to drive the digital landscape development in 2020. With locked-down…

In 2022 retail in El Salvador rebounded. Stronger macroeconomic indicators and a full return to pre-pandemic lifestyles boosted consumer demand, especially among wealthier shoppers. However, high inflation, widespread informal retailing and a…

This report assesses the business environment in El Salvador, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

Volume sales of cigarettes declined in 2022 alongside smoking prevalence. While the market is characterised by imported products such as those of Philip Morris and British American Tobacco, despite a strong reduction in contraband, illegal cigarettes…

Sales of alcoholic drinks continued to rebound in 2022. The on-trade benefited from the full lifting of COVID-19 restrictions and the resumption of pre-pandemic lifestyles. Beer and spirits remain the largest categories, while wine sales remain low.…

Snacks is set to see modest growth in 2023 due to rising prices caused by inflationary pressures and increasing prices of raw materials, with imported brands being especially affected. Lower consumer purchasing frequency will lead to flat volume…

The San Salvador in El Salvador report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

Sales growth of consumer health in El Salvador in 2023 varied across categories. While OTC performed well, growing at above inflation, preventive health categories such as vitamins, dietary supplements and weight management recorded significant…