El Salvador

Sales of alcoholic drinks continued to rebound in 2022. The on-trade benefited from the full lifting of COVID-19 restrictions and the resumption of pre-pandemic lifestyles. Beer and spirits remain the largest categories, while wine sales remain low.…

Despite ongoing inflationary pressures, sales of beauty and personal care in El Salvador in 2023 continued to grow. Products such as shampoo and toothpaste benefited from regular usage and more dynamic promotions, while pack sizes polarised between…

This report assesses the business environment in El Salvador, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

Sales growth of consumer health in El Salvador in 2023 varied across categories. While OTC performed well, growing at above inflation, preventive health categories such as vitamins, dietary supplements and weight management recorded significant…

Sales of cooking ingredients and meals rose marginally in volume terms in 2023 as the home cooking trend experienced during the pandemic faded dramatically. Inflationary pressures and economic uncertainty stimulated growing price sensitivity which…

Sales of dairy products and alternatives achieved only moderate growth in 2023. However, the market was affected by inflationary pressures, particularly in the prices of imported products such as milk formula, a category that is solely dependent on…

While Latin America’s digital landscape is less well developed than other regions globally, most measures continue to improve, with Coronavirus (COVID-19) also having served to drive the digital landscape development in 2020. With locked-down…

The report examines the economic landscape of El Salvador and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by private consumption, government spending.…

Driven by natural increase, El Salvador’s population will expand at a slower pace than the Latin America region overall in 2021-2040. Meanwhile, net migration will remain negative as many emigrate. An acceleration of the ageing trend will impact…

Home care sales grew strongly in 2023 though demand dipped for products that disinfect surfaces, such as bleach, floor cleaners and surface care. El Salvador relies heavily on imports to meet domestic demand therefore rising global commodity prices…