Estonia

As in 2021, “other” fortified wine posted the fastest total volume growth in 2022. This performance can be explained by the lower prices of these types of products, compared with other options in wine categories. Due to the effects of galloping…

In terms of single categories, tequila (and mezcal) registered the fastest total volume growth in 2022. This performance can be explained by several factors: increased awareness of tequila (and mezcal); greater availability on retail shelves; and…

Cheaper RTDs are losing ground due to the strong competition from beer and wine, which offer a wide range of products at various price points to meet every budget. Meanwhile, more expensive RTDs are losing sales to cocktails. The Coronavirus…

Cider/perry continued to see a dip in off-trade volume sales in 2022. The growing popularity of flavoured/mixed lager had a negative effect on cider/perry. Cider/perry retail unit prices rose in 2022 due to the galloping inflation in the country.…

As in 2021, ale posted the fastest total volume and value growth in 2022. This performance was connected with the trend for more premium, and expensive, beer, which is perceived to have a richer taste. Moreover, on-trade sales popularised ale more…

Beer witnessed a trend for more premium, perceived healthier and more expensive products like ale, which also benefited from the return to the on-trade channel as Coronavirus (COVID-19) restrictions were lifted. The prices of beer and other types of…