Estonia

Yoghurt and sour milk products is expected to register muted constant value growth, but healthy volume growth in 2023. A significant number of newly-arrived migrants from Ukraine, escaping from the war, is also expected to increase volume sales.…

2023 is another year of the wound care category returning to its pre-pandemic sales level. Consumers have resumed their usual active lifestyles following the outbreak of COVID-19. Both adults and children have returned to sports, hiking and other…

In 2023, retail sales of wipes recorded steady growth, though this value growth was largely driven prices increases as inflationary pressures continued to be felt in the country. Intimate wipes experienced robust volume growth in 2023, emerging as…

As in 2021, “other” fortified wine posted the fastest total volume growth in 2022. This performance can be explained by the lower prices of these types of products, compared with other options in wine categories. Due to the effects of galloping…

Weight management products continue to have a low consumer base in Estonia. For many consumers, these products are not top of mind or the first choice for tackling weight loss. Still, category growth was registered as some consumers use these…