Ethiopia

Soaring inflation, due to the continuing civil war, as well as price pressures arising from the war in Ukraine, led to consumers cutting down on discretionary spending. On top of inflation, drought further aggravated supply chain disruptions. Within…

Beauty and personal care continued to develop in 2022 as population growth, urbanisation and rising incomes due to economic development expanded the core consumer base in most categories. However, most local people demand only the absolute basics…

Edible oils continue to dominate cooking ingredients and meals. Demand is gradually shifting from palm oil to sunflower oil, as the latter is regarded as healthier by a growing number of local consumers. Meanwhile, stock cubes and powders and…

Ethiopia is experiencing a growing demand for dairy products. However, as a developing country, a large part of the residents do not have access to dairy products. While the industry has recovered from the pandemic in 2023, it now faces a fresh set…

Amid the COVID-19 pandemic, health protocols had to be implemented altering the shopping experience of Ethiopians. The use of masks and social distancing among consumers and staff were strictly enforced in stores. The pandemic and the war in Tigray…