The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ethiopia.
The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…
In 2023, Ethiopia's tobacco industry is primarily dominated by cigarettes, with higher consumption observed in eastern regions such as Somali, Afar, and Jigjiga. However, this area is also marked by a prevalence of illicit cigarettes smuggled across…
In 2023, tissue and hygiene products experienced growth in value sales in Ethiopia due partly to inflation. The market’s expansion was also supported by population growth, rising income levels, and urbanisation. However, the performance of the market…
The worst drought in 40 years pushed local food prices up while Russia’s war in Ukraine has led to further price pressures. To curb inflation, interest rates were raised and the currency depreciated making imports more expensive. Despite this, demand…
Despite facing challenges such as political instability, internal conflicts, and disruptions in the value chain following the Russia invasion of Ukraine, the Ethiopian soft drinks market continued to grow steadily in 2023. Water shortages increased…
The snacks market is set to be hampered by high inflation in 2023, leading to muted growth of non-essential categories, such as boxed assortments. While the market is recovering from the economic shock of COVID-19, with sales maintaining positive…
Amid the COVID-19 pandemic, health protocols had to be implemented altering the shopping experience of Ethiopians. The use of masks and social distancing among consumers and staff were strictly enforced in stores. The pandemic and the war in Tigray…
Soaring inflation, due to the continuing civil war, as well as price pressures arising from the war in Ukraine, led to consumers cutting down on discretionary spending. On top of inflation, drought further aggravated supply chain disruptions. Within…
Although perceptions are improving, corruption remains pervasive and economic freedom has deteriorated. Ethiopia’s economy is resilient and has outperformed peers, partly driven by foreign investment, but inflation is high and dependence on…
The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…