Ethiopia

The Addis Ababa in Ethiopia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

Alcoholic drinks recorded robust growth in 2022 as sales continued to recover from the impact of COVID-19. Expanding local production, especially in wine and beer, has supported growth by offering consumers affordable options at a time when currency…

Beauty and personal care continued to develop in 2022 as population growth, urbanisation and rising incomes due to economic development expanded the core consumer base in most categories. However, most local people demand only the absolute basics…

Ethiopia ranks in the bottom third in the global Economic Freedom Ranking in 2022, due to an unfavourable business environment, with limited monetary and labour freedom. Skills shortages, poor transport and ICT infrastructure, as well as restrictive…