Africa's Big 7 is now entering its 19th edition, and it continues to be a trusted partner aligned with the needs of the industry - to offer quality, affordable food and beverage products that cater to the ever-increasing demands of consumers. Africa's Big 7 brings together the best in the food & beverage business to identify growth opportunities and to close deals. Africa’s Big 7 will be held from 19-21 June 2022, at the Gallagher Convention Centre, Johannesburg, South Africa. Co-located with SAITEX and the Halal International Trade Expo.
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Session title: Evolving Consumer Trends – How are brands aligning with changing consumer patterns
Session description: In the face of the pandemic, consumers are demanding greater diversity, transparency, health, safety, convenience and accessibility in our food supply. This new realism is changing the relationship between retailers, brands and consumers while accelerating innovation and the adoption of technology across every part of the value chain, but what does this mean to be more resilient? People are looking for foods that align with their political, social and ethical values and if not able to find them are taking action to fill the gap and co-creating products that meet their needs. Join this discussion and uncover how shifting trends will impact new creations and how brands are rethinking their strategies to include new ingredients and flavours.
Session date and time: 20 June 2022, 11:00 - 12:00 CAT
Speaker: Shereen Tromp, Senior Consultant
