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Briconight 2022

MiCo, Milano Convention Centre, Milan, Italy - Western Europe
Nick Stene Profile Picture
Nick Stene Senior Industry Manager

Session date and time:

6 Oct 22 | CET: 06:40 PM -

6 Oct 22 | CET: 07:00 PM

Made4DIY, the Association of Italian Manufacturers, is pleased to present Briconight, an event dedicated to the Home & Garden LD business operators.
The focus of the conference will be on trends of the Large Distribution channel for manufacturers and retailers operating in the Brico - DIY sector. Other topics that will be discussed include the development of the online channel and the new challenges and opportunities that companies face in a digital world.
The goal is to explore all the aspects that are generating an important impact on the purchasing habits of consumers and the retail sector.
Session title: DIY in 2022: Decision making when instability is the only constant
Session description: Lockdowns forced us to rethink go-to-market strategy around the purpose and vulnerability of stores. Failed parts, waiting lists and bottlenecks forced us to rethink supply strategy and what “reliable” means. Pandemic DIY novices forced us to rethink product, service, sales and retention strategy.
Demand drivers behind recent growth (and growth pains) are still there, but 2022 include several disruption factors. What strategies do we need to rethink this time?
Date and time of the EMI session: 6 October 2022, 18.40-19.00 (CEST)
Name and title of speaker involved: Nick Stene, Senior Industry Manger
Register HERE.
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